Social Media Insider
by Colin Kirkland, Staff Writer
Are government officials being paranoid when they worry about security and privacy risks from the app, and liken it to "digital fentanyl"? Read the whole story
by Wayne Friedman
Amidst a growing market of new alternative TV and media "currencies," Nielsen's highly anticipated, cross-platform measurement system Nielsen One will start up January 11. Read the whole story
by Karlene Lukovitz
Also loosening rules for cause-based ads, as many major advertisers continue to avoid the platform. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With more than 9 years at Disney, Ricky Strauss most recently was president of content and marketing, Disney+. He helped guide its launch and … Read the whole story
-
by Colin Kirkland
To increase safety for teens on its app, TikTok has announced an expansion of its audience controls feature, offering creators the choice to restrict … Read the whole story
-
by Ray Schultz
Users can upload their customer data to Meta and Google and find lookalikes. Read the whole story
-
by Karlene Lukovitz
The accreditation spans DV's display and video attention metrics for desktop, mobile web, and mobile app. Read the whole story
-
by Karlene Lukovitz
Managed service media clients can automate steps, workflow with addressable buyers. Read the whole story
by Laurie Sullivan
Microsoft has an exclusive relationship with OpenAI. In addition to the billion-dollar investment, it has a license to use the OpenAI text generator AI … Read the whole story
by Colin Kirkland
The lens will launch Jan. 13 -- also known as "Quitter's Day," the day people are most likely to forfeit new year's resolutions. Chipotle … Read the whole story
by Ray Schultz
But 'The Washington Examiner' Posted a 19% Increase Read the whole story
by Ray Schultz
"Messages should contain dynamic content that uses keywords that will elicit engagement," says CM Group VP Global Content Tim Glomb, adding that dynamic email … Read the whole story
COMMENTARY
by Shelly Schroedl
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think. Read the whole story
by Richard Whitman, Columnist
The new firm, called Weightless, will work with clients to optimize their use of complex technology and marketing platforms. Media veteran Barry Lowenthal, Warner … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional TV companies are a long way from competing with digital ad dollars, especially when considering competition with Google and Meta. But one chart … Read the whole story