by Wayne Friedman
Total TV ad impressions in 2022 from linear, streaming and local programming were down 3.5% vs. the year before to 8.0 trillion, according to … Read the whole story
by Karlene Lukovitz
About 10,000 had been planned as of this past fall, but team leaders "continue to make adjustments" in response to economic developments, says CEO … Read the whole story
by Karlene Lukovitz
Roku's stock price dropped by 80% in 2022, in large part due to a slowdown in advertising revenue, but it's pushing to fight back … Read the whole story
by Wayne Friedman
Although the NFL and college football brought in a collective $1.1 billion for the month, the NFL lost 15% in national TV ad dollars … Read the whole story
by Wayne Friedman
Paramount Advertising will be using the open-source Unified ID 2.0 to transact advertising deals across its channels. Participating advertisers can match their first-party data … Read the whole story
by Laurie Sullivan
The EDPB told Meta it must obtain opt-in consent from users for advertising and rejected the claim by Meta that its use of personal … Read the whole story
by Karlene Lukovitz
This is Vimeo's second round of layoffs since July 2022's 6% cut. Company's losses have been mounting. Read the whole story
by Robert Williams
Ads for food, snack and alcoholic beverage brands had the best recall among audiences for live World Cup matches. Read the whole story
by Colin Kirkland
Celebrated for her daily doses of encouragement on social media, Tabitha Brown is teaming up with Target for collections spanning categories across apparel, swim … Read the whole story
by Colin Kirkland
Partnering with metaverse studio Dubit, Loooptopia enables players to create H&M-branded fashion items for their Roblox avatars. Read the whole story
by Steve McClellan
It's the third commerce-related M&A deal the company has made in recent months. Others include Diff and Newcraft. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Users can choose materials for their virtual wardrobe, trading their fashion designs with other users and then recyling them. Read the whole story
by Fern Siegel
A giant photograph envelopes the famed museum with a distorted photo that showcases the Lock bracelet. Read the whole story
by Ray Schultz
Salesforce co-CEO Marc Benioff says the company hired too many people as its revenues spiked. The move will affect roughly 8,000 employees, according to … Read the whole story
by Richard Whitman, Columnist
Two new Specialty Media products unveiled at CES include a QR Code-powered ad platform for restaurants and bars and The Travel Marketplace. Read the whole story
COMMENTARY
by Adrienne Cadena
For one: Keep the creative hook simple and fun. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Too often, brands buy disposable merchandise simply to get their brand "out there," without regard for its environmental impact. Read the whole story