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by Wayne Friedman
Major TV network-based media companies, working with OpenAP, are starting up a process to certify multiple cross-platform currencies planned to be ready for the … Read the whole story
by Wayne Friedman
"Avatar: The Way of Water" brought $45 million in box-office dollars over the most recent three-day weekend period, grossing $1.71 billion -- $517 million … Read the whole story
by Wendy Davis
The FCC unanimously moved forward with a proposal to require telecoms to notify consumers, federal law-enforcement agencies and the Commission about all data breaches, … Read the whole story
by Karlene Lukovitz
At least a dozen staffers, including a regional head of site integrity, were reportedly let go in the Singapore and Dublin offices, plus others … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Organic product placement through augmented and virtual reality are some of the technologies mixed with weather data that brands will see from The Weather … Read the whole story
by Karlene Lukovitz
Apple is gunning for Amazon and setting the stage for a potential shakeup in the $5 billion-plus audiobook business by launching generally available, affordable … Read the whole story
by Colin Kirkland
TikTok has announced that it is licensing data from film and TV database IMDb for a new feature that will let users easily tag … Read the whole story
by Colin Kirkland
To help creators receive more views, YouTube has begun a new experiment that will suggest relevant hashtags creators can add to their Shorts during … Read the whole story
by Wendy Davis
The Supreme Court Monday left in place a decision allowing Meta Platforms to sue NSO Group for allegedly installing Pegasus malware on the phones … Read the whole story
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by Wendy Davis
Google will ask the 9th Circuit Court of Appeals to reconsider a recent decision that reinstated a class-action privacy lawsuit brought by parents of … Read the whole story
by Ray Schultz
The new technology, Galileo, allows advertisers to make use of first-party data, optimize media buys across digital media and measure results and business outcomes, … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
What's up since Mark Zuckerberg said Meta would create a "new area" where users could "connect, find communities and grow businesses." Read the whole story
by Robert Williams
Younger Gen-Zers tend to spend more time with user-generated content, but that proclivity diminishes as they age. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Litmus and Salesforce offer tips to help marketers get emails into the inbox. Email bounces are like letters marked "Return to sender" and a … Read the whole story
by Steve McClellan
Pritchard was awarded for his focus on diversity and inclusion and his calls for fundamental changes in the media buying and selling process, which … Read the whole story
by Joe Mandese
If data is the "new currency," then Krystal Olivieri might also be described as the ad industry's Fed chairman, if not its guiding spirit. Read the whole story
by Laurie Sullivan
An agency’s success begins at the top. A positive culture supports change and creates a place where productive people want to work. NP Digital, … Read the whole story
by Joe Mandese
Fabre-Hernoux says privileged access to the inside thinking about and application of some of the most powerful consumer data insights in the world prepared … Read the whole story