by Joe Mandese
Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24.9% worldwide and 39.9% in the U.S. in 2022. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The average daily amount spent in paid-search advertising fell 18% in December vs. November, and the average cost of a click for paid-search advertising … Read the whole story
by Laurie Sullivan
The agreement allows BigCommerce customers to take their catalog of products sold on D2C sites and ensure shoppers can find them, says Sharon Gee, … Read the whole story
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by Colin Kirkland
The integrated livestream technology, called Uplify, will help brands and content creators boost revenues with interactive ads that are block-resistant. Read the whole story
by Wayne Friedman
Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% … Read the whole story
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by Ray Schultz
Arrangement is designed to ensure that all ad inventory is legitimate. Read the whole story
by Sarah Mahoney
Brand Keys' latest ranking shows how much loyalty has shifted, with consumers changing their mind about 95% of brands. Read the whole story
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by Ray Schultz
A UK survey shows that 59% of marketers believe B2B is twice as effective as PPC and paid-social media. Read the whole story
by Wendy Davis
The Supreme Court Monday left in place a decision allowing Meta Platforms to sue NSO Group for allegedly installing Pegasus malware on the phones … Read the whole story
by Robert Williams
Two-thirds of television viewers said they look at a second screen or device -- such as a tablet, phone or laptop -- while watching … Read the whole story
by Wendy Davis
The mother of a 10-year-old girl who died after attempting the so-called "TikTok Blackout Challenge" on Monday asked a federal appellate court to revive … Read the whole story
by Colin Kirkland
At the Consumer Electronics Show (CES) in Las Vegas, TikTok's D'Amelio family announced the May launch of their new women's footwear line. Read the whole story
by Laurie Sullivan
OpenAP CMO Brittany Slattery explains why the JIC is important for all advertisers, including search marketers looking to expand strategies into CTV for performance … Read the whole story
COMMENTARY
by Richard Yao, Op-Ed Contributor
LAS VEGAS -- After a fully virtual show in '21 and a largely hybrid one last year, CES 2023 presented a concerted push for … Read the whole story
COMMENTARY
by Joe Mandese
The major networks announced a joint industry committee (JIC) this morning to certify the currency advertisers pay them for. Except it's actually not a … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Roku announced at CES that it was going to get into the flat-screen business with Roku-branded TVs. Read the whole story
COMMENTARY
by Steve Ellwanger
New suit alleges synthetic chemicals are in Simply Tropical juice drink, which has "all natural" labeling claim. Read the whole story
COMMENTARY
by Phil Case
Contrary to popular belief, first-party data strategies are not the savior of digital marketing's future. Read the whole story