by Karlene Lukovitz
Amazon set a high $60- to $80 CPM on 'TNF' inventory, and failed to deliver on its preseason audience estimates--but it did deliver significantly … Read the whole story
by Joe Mandese
The ANA, 4As, CIMM study comes days after the networks announced a media-owner committee to set new currencies, and concludes sellers have been aggressively … Read the whole story
by Wayne Friedman
Amidst looming economic concerns, total TV advertising for 2023 is expected to slip 8.2%, according to S&P Global. The 2023 total TV ad decline … Read the whole story
by Steve McClellan
Those are top priorities in a busy agenda that the 4A's has set for itself for the coming year, as outlined in a new … Read the whole story
by Laurie Sullivan
Adobe released the latest online inflation data from the Adobe Digital Price Index Tuesday, showing that prices online in December 2022 fell 1.6% year-over-year, … Read the whole story
by Wendy Davis
Meta Platforms will no longer allow companies to send targeted ads to teens based on their gender, the company said Tuesday. Read the whole story
by Joe Mandese
His 18-month-old startup just made its sixth acquisition, a conversion rate optimization specialist focused on testing and, ultimately, making it end-to-end. Read the whole story
by Colin Kirkland
The change will come as part of a user interface update, adding a shortcut for creating content in the middle of the navigation bar … Read the whole story
by Laurie Sullivan
Microsoft on Tuesday shared its vision to create the industry's most complete omnichannel retail media stack supported by Microsoft PromoteIQ for retail media. The … Read the whole story
by Wendy Davis
Following California's lead, an Oregon lawmaker unveiled a bill that aims to require web companies to design their sites and apps with young users' … Read the whole story
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by Colin Kirkland
Creator commerce company Whalar has announced full-funnel measurement solutions for the creator economy to help brands use same type of measurement for creator marketing … Read the whole story
by Ray Schultz
Over a third of marketers are putting a high priority on boosting efficiency, Emplifi and Forrester report. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Good: We may be able to predict extreme catastrophic events like earthquakes and pandemics through machine learning and neural networks. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Budget issues are a bigger challenge than they were last year, Ascend2 reports in Trends In Marketing Personalization, a new study. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now, it seems there are overlap and "frenemy" issues when it comes to production ownership and distribution -- at least potential ones. Read the whole story