by Joe Mandese
"We're finalizing that over the next week or so," GroupM Global Director of Business Intelligence Kate Scott-Dawkins disclosed during the weekly "This Week, Next … Read the whole story
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by Wendy Davis
The American Psychological Association is backing advocacy groups' request that the FTC prohibit tech platforms from designing their services in ways that encourage young … Read the whole story
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by Wayne Friedman
Looking to eliminate any future media-business conflicts in the measurement space, Samba TV has sold off its media-sales unit to programmatic media firm MiQ … Read the whole story
COMMENTARY
by Karlene Lukovitz
FAST services' share of total U.S. TV ad revenue is projected to jump from 17% in 2023 to 35% by 2025. Read the whole story
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by Fern Siegel
Integrating with Magnite's SpringServe ad server will give customers a transparent view of available ad inventory. Read the whole story
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by Wendy Davis
Meta Platforms has sued analytics company Voyager Labs, which works with law enforcement, for allegedly scraping data that users posted about themselves. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
YouTube is testing free, ad-supported streaming channels, putting it in direct competition with Roku and Pluto TV, among others. Read the whole story
by Colin Kirkland
"AI has the potential to drive an explosion of creativity," said Paul Hennessy, Shutterstock CEO, adding that the company's expanded relationship with Meta aligns … Read the whole story
by Karlene Lukovitz
With 16 connected devices now the average, consumers value TV interoperability and yearn for control-hub capabilities. Read the whole story
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by Colin Kirkland
Influencer marketing agency Wehype has announced an expansion of its services into the mobile gaming sector, partnering and integrating with mobile analytics companies Appsflyer … Read the whole story
by Robert Williams
Parents of children who attend private schools were the most likely to see social media as a distraction. Read the whole story
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by Ray Schultz
Seventy-three percent of companies polled say responsible tech usage will eventually equal business or financial considerations. But there is no clear consensus on what … Read the whole story
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by Ray Schultz
Amex hopes to build an end-to-end B2B payments platform. Read the whole story
by Laurie Sullivan
CivicScience January data shows consumers believe the digital ads they see are becoming more relevant, although companies like Apple, Google and Facebook are using … Read the whole story
by Wayne Friedman
Globally, the movie is now at $1.89 billion, placing it in seventh place for movie box-office revenue for all time. Number one is the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers and marketers differ when it comes to channels, message frequency and general priorities, Emarsys reports. Read the whole story
COMMENTARY
by Joe Mandese
The first thing I noticed when I received a copy of the 2023 Edelman Trust Barometer was that none of the photographic images used … Read the whole story