by Joe Mandese
"That is the next shift that's going to be the tug-of-war. If not in this upfront, definitely by 2024-25," the holding company's head of … Read the whole story
by Joe Mandese
The new platform is a proprietary AI tool Horizon claims buys more than 20% better than humans do. Read the whole story
by Wayne Friedman
Nexstar Media Group will no longer allow its local TV stations' newscasts to be streamed live for free as they air. Instead, local newscasts … Read the whole story
by Wendy Davis
Consumers who say they purchased videos from Amazon Prime are urging a judge to let them proceed with claims that the company duped them … Read the whole story
by Karlene Lukovitz
The new video-game inspired series pulled about half the number of viewers for the 'House of the Dragon' premiere. Read the whole story
by Wendy Davis
Twitter duped users and "exposed them to a multitude of harms," a New York resident alleges in a class-action complaint against the company. Read the whole story
by Laurie Sullivan
TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of a $1.5 billion plan to reorganize the company's U.S. operations. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Activist investor Nelson Peltz wants to see major changes in Disney, with a stronger focus on profitability, which could bring major disruption for what … Read the whole story
by Richard Whitman, Columnist
It's called "RED," and UM Worldwide posted an ad last week on LinkedIn seeking a strategy director for what is described as a new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Malware delivered in Google Ads is said to have drained an influencer's entire cryptocurrency wallet. Read the whole story
-
by Colin Kirkland
Since the recent launch of a feature that allows users to search the price of stocks and individual cryptocurrencies directly on the platform, Twitter … Read the whole story
by Wayne Friedman
The new moniker took effect Jan. 15, to coincide with the release of MGM+'s third season of "Godfather of Harlem." MGM+ President Michael Wright … Read the whole story
by Colin Kirkland
Based on a new report by technology research company Technavio, the global live music market is estimated to increase by almost $10 billion from … Read the whole story
by Robert Williams
About half of C-suite executives said increased brand recognition and reputation was the biggest benefit of sustainability efforts at their companies, Read the whole story
-
by Ray Schultz
Smarter firms are using email, a source of first-party data, instead of broad acquisition channels. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's time both Twitter and Tesla get some wide-reaching TV messaging -- kind of a humble "rebranding." What about a new take on things … Read the whole story
COMMENTARY
by Clint Tasset
Here's how to shore up your data capabilities so you can identify opportunities to make an impact with consumers. For one, reevaluate your priority … Read the whole story