Social Media Insider
Just as important, why are advertisers and media companies largely sticking with their investments and sponsorship deals with Twitter, despite all indicators pointing to its content getting more -- not … Read the whole story
Netflix will now subscribe to Nielsen's national TV content measurement and streaming TV data services. In Mexico and Poland, Netflix will subscribe to cross-platform … Read the whole story
The new analysis from Standard Media Index also reports Reddit for the first time showing a 3% share of social spending by national brands. Read the whole story
YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds. Read the whole story
New data from Hub Research Entertainment says 44% of U.S. TV homes have both smart TVs and streaming media players. Read the whole story
In its new battle with the longtime activist investor, Walt Disney says Nelson Peltz has "no track record" to help large media or technology … Read the whole story
COMMENTARYGoogle is working on a new Bluetooth tracking device to compete with Apple's AirTags. Read the whole story
Chevrolet's December TV spending grew by 35% year-over-year, as the brand put more spend on NBA and NHL games, plus the World Cup. Read the whole story
Humans wrote the initial script, but OpenAI ChatGPT extended the narrative into dozens of family stories and Midjourney generated archival photos and family-history records. … Read the whole story
Following its initial testing last March in Russia, Ukraine, and Belarus, TikTok is now expanding the labeling of state-affiliated media outlets on its platform, … Read the whole story
Google "credibly asserts that its spam filter is applied on a politically neutral basis and for a commercial purpose," the FEC said in a … Read the whole story
BBB National Programs expects to soon offer verification seals to businesses that use compliance company SafeGuard Privacy's platform to self-certify adherence to California's privacy … Read the whole story
"In a world where touchpoints between brand and consumer have grown exponentially, there is a pressing need for frictionless technology that meets consumers on … Read the whole story
Hinge, a popular dating app owned by the Match Group, has announced that it is testing a more expensive premium subscription, changing the price … Read the whole story
The worldwide release is the result of the ongoing partnership with OpenAI, which built the ChatGPT AI application. Read the whole story
The marketing vet lands at the beleaguered Peloton as it tries to regain its footing, despite growing losses and declining sales. Read the whole story
Neutronian has officially launched the next iteration of its Data Privacy Scores rating system -- adding hundreds of companies, from data providers and publishers … Read the whole story
About 40% of parents in lower-income households said their children don't play sports, compared with only 11% of parents in higher-income homes. Read the whole story
