Netflix wouldn't have entered the advertising business unless it was convinced it could generate at least 10% of total revenue initially, and far more … Read the whole story

Employees will remain on the company's payroll for 60 days and receive at least 16 weeks of salary in severance, along with other benefits. Read the whole story

Direct mail is poised to make a comeback as small- and medium-sized businesses face higher prices to advertise on social media. Read the whole story

70% went to digital channels, up from 54% in 2021, reports MediaRadar. Read the whole story

AmazonSmile will remain open until Feb. 20, 2023. Charities that have participated in the AmazonSmile program will receive a one-time donation from the company … Read the whole story

Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning … Read the whole story

Working with creators and influencers from 44 countries, Air Media-Tech translates content into over 20 languages so creators can more easily expand to global … Read the whole story

Email and SMS growth was far behind that of CTV, digital video, search and DOOH. Growth decelerated in most channels from 2020-2023 with an … Read the whole story

Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, … Read the whole story

The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed apps targeting 120 publishers. It placed JavaScript code into digital ads running across … Read the whole story

The CW has made an exclusive deal with upstart golf tour LIV Golf, a Saudi-funded sports group -- the first U.S broadcast TV network … Read the whole story

Microsoft Advertising released a model into general availability that it calls "last-touch attribution for automated bidding" on the Microsoft Audience Network this week. Read the whole story

TV viewers are more concerned about seeing "entertaining" ads -- and ones that offer "value" -- than seeing "fewer ads," a study from media … Read the whole story

The quest for new ad currencies is getting crowded and noisy, if not actually cross-purposed. What the industry needs is an actual joint committee … Read the whole story

The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing … Read the whole story