The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path -- specifically programmatic. Read the whole story

The IAB on Sunday announced the appointment of Alysia Borsa to chair of the trade organization's board of directors, along with many other newly … Read the whole story

Under Ostroff, Spotify upped its content by 40X and doubled its ad revenue to EUR1.5 billion. Two other Spotify execs have been promoted to … Read the whole story

Meta should reject former President Donald Trump's request to reinstate his account on the social media platform, a coalition of watchdogs say in a … Read the whole story

The study of transparency in programmatic media trading suggests that that transparency continues to slowly improve, but there is still work to do. Read the whole story

Anuz says its technology measures ads in gaming environments in real-time, collecting unique data points about intrinsic in-game ad placements -- including average screen … Read the whole story

Household penetration of video streaming is now at 89%, Kantar said in a report. Read the whole story

Fashion icon Chamberlain will lead the brand's "Be Yourself Movement" via a web series, featuring discussions about self-image and how to be the authentic … Read the whole story

Hackers recently obtained personal data of around 37 million T-Mobile customers, the wireless company disclosed Thursday. Read the whole story