by Wendy Davis
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertising in a sprawling antitrust complaint. The federal government and states are seeking … Read the whole story
by Wayne Friedman
Against the backdrop of a potential recession and a billion-dollar defamation case, Fox Corp. has decided not to pursue a re-merger with News Corp. … Read the whole story
by Wayne Friedman
The NFL Playoffs were down 3% in viewership for the first two weekends vs. a year ago, according to Nielsen data. The NFL pulled … Read the whole story
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by Karlene Lukovitz
Such a move might be another step toward an eventual merging of the Showtime streaming service into Discovery+. Read the whole story
by Karlene Lukovitz
DirecTV said Newsmax's new demand for carriage fees caused the decision. Newsmax claims pressure from Congressional Democrats was responsible. Read the whole story
by Wendy Davis
"Facebook's potential reach metric is a fundamental metric that is material to every advertising purchase and its inflation distorts advertising markets to the detriment … Read the whole story
by Colin Kirkland
Amazon Prime members now can order prescription drugs for delivery through Amazon's site for $5 a month. Amazon says 150 million Americans already take … Read the whole story
by Laurie Sullivan
Microsoft on Tuesday reported revenue declines from its Windows OEM Operations and from Xbox content and online services, but increases in cloud and services … Read the whole story
by Ray Schultz
ProfitWheel helps brands garner insights from their first-party data. Read the whole story
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by Laurie Sullivan
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platform with a direct deal with Hulu through Disney ad sales promoting a … Read the whole story
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by Ray Schultz
Brands are budgeting more on technology and programmatic advertising, Smartly.io reports. Read the whole story
by Colin Kirkland
While the activity-tracking social platform and mapping platform will remain separate for now, Strava plans to integrate Fatmap's platform into its app with a … Read the whole story
by Robert Williams
Advertisers and agencies see the highest match rates from DCRs that they control, at an average of 52%. Read the whole story
by Laurie Sullivan
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a growth marketing agency with a focus on social platforms. The acquisition expands Tinuiti's … Read the whole story
COMMENTARY
by Heather O’Shea
Generation with digital in its DNA has influenced widespread shifts in the way people consume media, process information, leverage technology, shop. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Analytics is the top category, but data warehouses have moved into second position, Twilio Segment reports. Read the whole story
COMMENTARY
by Jared Belsky, Op-Ed Contributor
Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now. Read the whole story