PolicyBlog
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw our industry under their campaign buses, if we let them," IAB CEO David Cohen said this week. Read the whole story
Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to … Read the whole story
In an unstated reference to its cited cost reason for dropping Newsmax, DirecTV said the new channel, The First, will be free. Read the whole story
"There are parts of the market that are really doing well -- pharma, entertainment. Travel is on fire," said NBCU CEO Jeff Shell, adding: … Read the whole story
The ad option allows advertisers to bid on keywords, triggering Promoted Tweets to users in specific search results. The goal is to reach people … Read the whole story
TikTok has expanded its direct messaging options, giving users an option to choose who they receive messages from: everyone, suggested friends, mutual followers, people … Read the whole story
More than half (56%) of TikTok users said they have bought a product promoted on TikTok. Read the whole story
FDA's Janet Woodcock said agency will instead work with Congress to develop "cross-agency strategy" for regulation of CBD-infused products. Read the whole story
Google is pressing a federal appeals court to reconsider its decision reinstating privacy claims brought by parents of young YouTube users. Read the whole story
No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, … Read the whole story
More than a third of children in the U.S. said they had experienced harassment on YouTube compared to 35% who experienced it on Facebook, … Read the whole story
Gartner predicts AI will make marketers' decisions smarter, but will force them to be accountable for ethical AI. Read the whole story
There was minor sloppiness and writing that occasionally bordered on plagiarism, according to EIC Connie Guglielmo. Read the whole story
COMMENTARYAlbert AI developers aimed to prove the company's technology can improve creative performance by optimizing ad parameters from among preset options that meet or … Read the whole story
- COMMENTARY
Most expect that the desired outcome of this week's antitrust lawsuit against Google will be the separation of Google's ad-tech businesses. Read the whole story
COMMENTARYThe following Q&A includes real answers -- and at least one punchline -- from the AI chatbot on how ad pros should arm themselves … Read the whole story
COMMENTARYNewsmax says other networks with lower audience share are carried on DirecTV. But it has not specified what those networks are -- news content? … Read the whole story
- COMMENTARY
Shoppers feel they lack control over their data -- and some feel that even the brand doesn't have that control over it, Optimove reports. Read the whole story
