by Steve McClellan
A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced by retailers to buy advertising on their … Read the whole story
by Joe Mandese
"The truth is somewhere closer to what [Standard Media Index] is seeing," said an executive from an agency holding company that does not publish … Read the whole story
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by Wendy Davis
"This year's sweep focuses on popular apps in the retail, travel, and food service industries that allegedly fail to comply with consumer opt-out requests," … Read the whole story
by Karlene Lukovitz
As has been demonstrated in the past, advertisers are too dependent on Facebook to let content concerns get in the way for long, if … Read the whole story
COMMENTARY
by Karlene Lukovitz
Combining retailers' transactional and consumer profile data with TV's engagement factor and increasingly sophisticated targeting will create a uniquely powerful marketing opportunity. Read the whole story
by Joe Mandese
"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who … Read the whole story
by Tanya Gazdik
Toyota's increase was fueled by tentpole events with significant reach, including the Winter Olympics, NFL, NBA and other sporting events. Read the whole story
by Wayne Friedman
Total estimated paid advertising/media value for national TV advertising dropped 5% to $869.8 million in the period from Sept. 28-Jan. 28 this year, according … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine. Read the whole story
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by Colin Kirkland
Geoff Renaud, CMO of Web3 agency Invisible North, talks about where AI technology might lead for brands and agencies, and what dangers these emerging … Read the whole story
by Colin Kirkland
MusicLM is Google's new artificial intelligence (AI) system built to generate music from any genre from simple text descriptions. But Google says it has … Read the whole story
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by Wendy Davis
A New York state lawmaker is asking the NBA and NHL to sanction Madison Square Garden owner James Dolan, due to his use of … Read the whole story
by Laurie Sullivan
A former Yandex employee allegedly leaked source code containing 1,922 ranking factors used by the Russian search engine in query results. Read the whole story
by Ray Schultz
Brands relied on owned media as the cost of acquisition increased, Klaviyo reports. Read the whole story
by Laurie Sullivan
Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across … Read the whole story
COMMENTARY
by Tiffany Delmore
It can be hard to know where and how to start leveraging your data. Here are tips on how to streamline your marketing processes … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over half of all firms are increasing their direct-mail budget this year, Lob reports. Read the whole story