by Karlene Lukovitz
Now, both companies are focused on monetizing shorts' growing engagement. Read the whole story
by Wendy Davis
"Developers face significant hurdles to get a chance to compete for users in the ecosystem, and these users in the ecosystem, and these hurdles … Read the whole story
by Wayne Friedman
Netflix has told media agencies it now has 600,000 "monthly active users" for its ad option -- three times the level it launched with … Read the whole story
by Laurie Sullivan
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up 1% year-over-year, but missing analysts' expectations by $440 million. Read the whole story
by Colin Kirkland
OpenAI has launched a pilot subscription plan to monetize ChatGPT. Starting at $20 a month, ChatGPT Plus will offer subscribers general access to the … Read the whole story
by Joe Mandese
"Over the last couple of weeks the MRC has received numerous inquiries from our members and others requesting our perspective on the recently announced … Read the whole story
by Sarah Mahoney
With profits evaporating and revenues slowing, a reshaped Amazon had its worst holiday period in almost a decade. Ad sales gained 19%. Read the whole story
by Steve McClellan
MRC CEO George Ivie said today that a new OOH standard is "imminent," adding that the group expects to release a standard this quarter … Read the whole story
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by Fern Siegel
The company claims it is the first time fraudsters used SSAI (server-side ad insertion) tactics, costing unprotected advertisers up to $1 million a month. Read the whole story
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by Colin Kirkland
TikTok has announced the rollout of a new strikes-based system. Instead of only pursuing individual cases, users will now be penalized based on their … Read the whole story
by Laurie Sullivan
Lisa Coffey will oversee revenue in North America with direct reports over mid-market, agency partnerships and regional-based holding company business, as well as international … Read the whole story
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by Laurie Sullivan
A study suggests that the millions of dollars brands spend for one Super Bowl ad may not be the most effective approach to driving … Read the whole story
by Fern Siegel
The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 + in the U.S., updated four times … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So much for the "broadcast" model for NBCU's Peacock. That "free" TV ad-supported service is no longer available for new customers. Read the whole story
by Laurie Sullivan
Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool. Read the whole story
by Bill Duggan
Kristi Argyilan, senior vice president, retail media at Albertsons, makes the case for RMNs. Read the whole story
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by Colin Kirkland
A startup called Lavender may introduce a new and more effective way to approach email marketing, integrating with email providers to deliver AI-driven context … Read the whole story
by Ray Schultz
Viva Sales will suggest email content for a variety of scenarios, Microsoft reports. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Well, most of it, anyway. What do you think? Do you still need me, or can ChatGPT take it from here? Read the whole story
by Robert Williams
Chatbots aren't sophisticated enough to handle customer questions, two-thirds of consumers say. Read the whole story
by Laurie Sullivan
Google plans to bring AI-like features to search, similar to ChatGPT's language-model technology, Alphabet CEO Sundar Pichai said on the company's Q4 2022 earnings … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies. Read the whole story
by Todd Wasserman
For one, AI-generated notes can help marketers understand reports, blogs and other research materials quicker. Read the whole story