by Karlene Lukovitz
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed the sales of the last 5% of inventory, Fox Sports said. Read the whole story
by Karlene Lukovitz
$7B went to Amazon Originals, live sports and licensed third-party video content, up from $5B in 2021. Read the whole story
by Laurie Sullivan
The FTC reportedly is determining whether or not to file an antitrust lawsuit against Amazon. The report did not detail which parts of Amazon's … Read the whole story
by Fern Siegel
The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 + in the U.S., updated four times … Read the whole story
by Wendy Davis
"GoodRx knowingly and intentionally incorporated a host of tracking technology for marketing, advertising, and analytics purposes on the GoodRx Platform without disclosure to its … Read the whole story
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by Colin Kirkland
NFT marketplace OpenSea has released the next phase of Drops, featuring tools designed to give creators more autonomy when launching their NFT collections in … Read the whole story
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by Laurie Sullivan
Google's partnership with AI firm Anthropic as a preferred cloud provider includes a financial investment, very similar to Microsoft's investment in OpenAI. Read the whole story
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by Wendy Davis
"In its current form," TikTok poses "an unacceptable threat to the national security of the United States," Senator Michael Bennet says in a letter … Read the whole story
COMMENTARY
by Karlene Lukovitz
That's up from an average 13% between October 2021 and January 2022, per Pathmatics data. Read the whole story
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by Colin Kirkland
TikTok has announced the rollout of a new strikes-based system. Instead of only pursuing individual cases, users will now be penalized based on their … Read the whole story
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by Richard Whitman, Columnist
A social listening analysis conducted by Share Creative also found that Warner Bros. has generated the largest negative sentiment toward a brand in the … Read the whole story
by Karlene Lukovitz
Surveys were conducted for Samsung Ads in the UK, Germany, Austria and India. Read the whole story
by Robert Williams
Netflix last year carried 13 of the 15 most-viewed original series among streaming platforms. Read the whole story
by Laurie Sullivan
Google plans to bring AI-like features to search, similar to ChatGPT's language-model technology, Alphabet CEO Sundar Pichai said on the company's Q4 2022 earnings … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CTV and retail media, two of the fastest-growing ad channels, continue to converge. This is pushing companies to form unlikely partnerships. Read the whole story
COMMENTARY
by Ram Padmanabhan
For one: What creative approaches to media execution is the agency taking? Read the whole story