Social Media Insider
Many analytics tools for measuring brand site social revenue aren't very good at understanding sales not directly made through ads on social. Read the whole story
Ad industry groups responded to President Joe Biden's call for new privacy laws by reiterating their support for some form of national legislation, but … Read the whole story
Fox cited strong demand from local political ad buys on Fox TV stations, and Tubi's growth that helped offset the absence of "Thursday Night … Read the whole story
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The current growth outlook for 2023 is 3% to 5%. Read the whole story
The deal spans more than 200 countries and regions, excluding China. Read the whole story
According to a report from The Information, 180,000 people in the U.S. were paying for Twitter Blue subscriptions as of mid-January, which translates to … Read the whole story
Younger adults heavily prefer SVOD -- but avoiding ads isn't their primary reason. Read the whole story
Ad inventories increased as more retailers began selling advertising during the holiday season. Read the whole story
At a live event Tuesday, Microsoft announced a new version of its search engine Bing, which will now be powered by OpenAI's AI technology. Read the whole story
At a launch event in Paris Wednesday, Prabhakar Raghavan, a Google SVP responsible for Google Search, Assistant, Ads and more, said chatbot service Bard … Read the whole story
Almost all frequent listeners have taken action after hearing ads, company reports. Read the whole story
The FTC can move forward with a lawsuit alleging that apartment-finding service Roomster used fake reviews to bilk consumers, a federal judge has ruled. Read the whole story
Microsoft and Baidu on Tuesday provided more information on integrating AI in each company's respective search engine, one day after Google announced changes to … Read the whole story
AI-based tool allows publishers and others to create video content using AI, company says. Read the whole story
COMMENTARYSunday's Grammy Awards on CBS saw a 28% jump in audience from a year earlier, halting a nosedive in the ratings that started in … Read the whole story
- COMMENTARY
Timelessness was the leading narrative in retail campaigns in 2022, Persado reports. Read the whole story
COMMENTARYKaushik comes to performance agency Croud after 16 years at Google, where he worked in a variety of roles related to analytics and marketing … Read the whole story
- COMMENTARY
Well, duh. But many companies think they're much better at customer service than they actually are. Read the whole story
