Reorganization also underway. Content to be cut by $3B as part of overall $5.5B in cost reductions. Read the whole story

Only 10% of the 300-plus execs surveyed in December said they planned to reduce their 2023 ad budgets, while 6% said they were not … Read the whole story

NBCU announced that iSpot and VideoAmp have been certified as currencies for "advanced audience" guarantees today at its One23 developers conference in New York. Read the whole story

The masthead, piloted in Q4 2022, aims to reach viewers during moments such as live sporting events that are some of the biggest activation … Read the whole story

The committee plans to hold its first public event in April, and is expected to announce details, including its structure, buy- vs. sell-side voting … Read the whole story

Sesame Labs, a web3 marketing platform looking to build a marketing stack for the future of the internet, has raised $4.5 million in a … Read the whole story

GumGum has achieved the MRC first accreditation for measurement of content-level analysis and URL reporting for CTV, for ads that serve through the Verity … Read the whole story

Snapchat is using AR technology to expand its NFL partnership and giving fans a chance to prove their super-fandom and win cash. From now … Read the whole story

The family of Nohemi Gonzalez, who was killed in a 2015 terrorist attack, are pressing the Supreme Court to revive a lawsuit against Google … Read the whole story

Businesses in the Americas and Asia-Pacific region tend to make personalization a greater priority than those in Europe. Read the whole story

That's because it's actually going to measure the resonance of your ad buys -- not just the reach, but the qualitative impact of it. Read the whole story

"I believe in the 'A,' but the 'I' is not intelligence to me," the Apple co-founder said during NBCU's showcase of next-gen tech, data … Read the whole story