RTBlog
Five years after Rishad Tobaccowala made the bold prediction that the supply of consumer ad exposure would decline 30% or more, it has actually increased. Nowadays, he notes the future … Read the whole story
Tubi leveraged its outsized game presence to compel viewers to pay attention to an unexpected game "interruption." Read the whole story
Those brands' spots were the top three according to System1's ranking of ad effectiveness based on emotional responses, Read the whole story
To learn more about Super Bowl buzz and what people want to read about, Taboola analyzed data from Nov. 1, 2022-Jan. 30, 2023. Read the whole story
"When you're talking to 100 million people, you want to have a story that is relatable to the majority of them," says Kia CMO. Read the whole story
The Chamber of Commerce is urging an appeals court to reconsider a ruling that allowed parents to proceed with privacy claims against YouTube. Read the whole story
COMMENTARYMarketers report finding ways to work around "currency" and cross-channel measurement issues, upping CTV budgets, and harnessing programmatic buying. Read the whole story
To help competitors maximize their day-after dumps, Tushy has partnered with a family physician, author and leader in functional medicine. Read the whole story
Spending at restaurants leaped by 24.4% in January YoY, Mastercard SpendingPulse finds. Read the whole story
Dave & Buster's is launching a branded world filled with updated classic multi-player arcade games in the Roblox platform. The company says it has … Read the whole story
Zeitte calls itself a "Spotify for news," seeking to lure Gen Z and Millennials Read the whole story
A North Carolina law that criminalizes "derogatory" statements about political candidates likely violates the First Amendment, a federal appeals court has ruled. Read the whole story
Information stolen from Reddit's systems includes limited contact information for current company contacts and current and former employees, as well as limited advertiser information. Read the whole story
- COMMENTARY
The fastest way for in-house teams to fail is expecting them to deliver the same amount of work with fewer resources. Read the whole story
COMMENTARYCPG firms that made environmental, social or governance claims averaged cumulative sales growth of 28%, versus 20% for those without claims. Read the whole story
COMMENTARYAre advanced language learning models the future of how people will search to find information online? Language learning platform Preply did some research. Here's … Read the whole story
- COMMENTARY
The new chatbot interface could enable readers to get around paywalls, 'Wired' contends. Read the whole story
- COMMENTARY
As we know from watching lightning, it's easy to ignore threats when they seem distant. When they move nearer, we pay close attention. Read the whole story
