by Wayne Friedman
TV viewership for this year's Super Bowl was up 1% from NBC's 2022 game and posted the best audience numbers since 2017, Fox says. … Read the whole story
by Karlene Lukovitz
A critical post by a liberal politician helped generate posts about "He Gets Us," funded by evangelical families. Read the whole story
by Joe Mandese
"This is mostly driven by TV inflation which will be at 6.8%" in 2023, a sharp deceleration from U.S. TV ad cost inflation of … Read the whole story
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by Steve McClellan
Reports out of Japan indicated the alleged wrongdoing had to do with bids for contracts for managing venues at the games. Read the whole story
by Laurie Sullivan
The NFL expects this Super Bowl will set viewing records. Samba TV on Monday already reported numbers, while Google and YouTube reported trends, searches … Read the whole story
by Tanya Gazdik
Volkswagen burst into the top 10 automakers by estimated spend in January 2023 with a whopping 1,241% year-over-year increase. Read the whole story
by Robert Williams
More than 22,000 apps with ads detected were delisted from Google and Apple's app stores in 2022. Read the whole story
by Wendy Davis
Online publishers and brands that greet website visitors with "cookie banners" may soon be able to integrate the industry's AdChoices icon into the banners' … Read the whole story
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by Ray Schultz
Userlytics gathers 18 traits into eight constructs including Appeal and Usability. Read the whole story
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by Colin Kirkland
Zenvia is the latest tech company to incorporate large language-model technology from OpenAI to enhance its services. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern … Read the whole story
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by Wendy Davis
Lawmakers in Utah's House passed a bill that would allow minors to sue social media companies for "any addiction, financial, physical, or emotional harm" … Read the whole story
by Colin Kirkland
TikTok is developing several new features including a creator-focused paywall and a revamped creator fund, according to a new report by The Information. Read the whole story
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by Ray Schultz
Podcast firm Podcastle has debuted a new text-to-speech feature called Revoice. The tool allows publishers to produce audio content by typing into a text … Read the whole story
by Todd Wasserman
This Super Bowl was a more restrained affair than last year's, with just two QR code ads, including one from Limit Break that offered … Read the whole story
COMMENTARY
by Joe Mandese
One year after NBCU released the first-ever Super Bowl ratings analysis from a source other than Nielsen -- iSpot -- Nielsen is no longer … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The more subject lines that are tested, the higher the open and click rates, a study by AlchemyWorx says. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lin Song, co-CEO of Opera, believes now is the time for browsers to step up and become the gateway to an AI-powered web. Read the whole story