The FCC will vote on proposed text spam regulations, including one to close the "lead generator loophole." Read the whole story
The partnership allows advertisers to make creative decisions based on Samsung Ads' automatic content recognition technology, the largest in the industry. Samsung's ad partners … Read the whole story
Mercedes' E-Class cars will be the first vehicles to offer TikTok (along with other apps). A deal with Google will also bring YouTube and … Read the whole story
Longer video ads have proven more effective than their shorter counterparts, with mobile user acquisition managers seeing performance gains for videos 31 to 60 … Read the whole story
The delta between manual and programmatic payments spread significantly, suggesting programmatic may be more efficient for suppliers during times of economic volatility. Read the whole story
Revenue, sales, marketing, content, product, technology and innovation are all at stake, warns new NAB report. Read the whole story
Xperi's TiVo business, which has set its sights on becoming a growing CTV/streaming distribution company like Roku and Amazon Fire TV, says its potential … Read the whole story
The company said GroupM had a strong year with 9.1% growth. The growth outlook for this year: 3% to 5%. Read the whole story
Microsoft on Wednesday brought the Bing search and chat experience to Skype and mobile on iOS and Android, using the Bing mobile app and … Read the whole story
A lawyer for Twitter on Wednesday urged the Supreme Court to rule that family members of a terror victim lack grounds to sue the … Read the whole story
The Coca-Cola CEO cited "a bit of a bump in the road" for BodyArmor beverages in 2022, but noted "great plans" to regain growth. Read the whole story
TransUnion has rebranded its global data solutions, combining thousands of B2B product lines into seven. The new name of the division is Tru. Read the whole story
For example, there's the natural pet food market, with the Blue Buffalo brand predicted to reach $2 billion in sales. Read the whole story
"A 360 integrated marketing campaign is effective at growing audience sizes for brands on social media," according to study by drinks-marketing agency YesMore. Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
The tests, being conducted in response to a new Canadian law protecting news publishers' rights to negotiate with platforms, raise additional questions. Read the whole story
Email and mobile stand out in ecommerce sales, with price the main driver, Marigold reports. Read the whole story
Here's how to shore up your data capabilities so you can identify opportunities to make an impact with consumers. For one, reevaluate your priority … Read the whole story
There are a bunch of agencies, platforms and marketplaces dedicated to enabling product placement as this entire category begins to take off. Read the whole story