by Wayne Friedman
Warner Bros. Discovery posted an expected Q4 $2.1 billion net loss due to acquisition costs, the restructuring of the company, and continued losses from … Read the whole story
by Karlene Lukovitz
The global leader is "right-pricing" subs by region to drive volume growth in smaller markets while offsetting those price cuts with price hikes in … Read the whole story
by Wayne Friedman
Fox will showcase its "full portfolio" of sports, entertainment, news and streaming platforms in a live, in-person upfront on May 15, 2023 at a … Read the whole story
by Karlene Lukovitz
Just 15% of Americans are more excited than worried, a survey finds. Read the whole story
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by Ray Schultz
They must deal with the tasks set by their CEOs, including building the link between marketing and sales. Read the whole story
by Wendy Davis
"Google systematically destroyed an entire category of written communications every 24 hours," the government alleges. Read the whole story
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by Ray Schultz
SMBs can use the platform to create personalized, DIY video commercials, the companies say. Read the whole story
by Laurie Sullivan
Google is blocking news across some Canadian publisher websites in Google Search, Google Discover and other Google platforms in a test that affects less … Read the whole story
by Robert Williams
CTV users also were more likely to spend more time with their first app than with any other app during each tuning session. Read the whole story
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by Colin Kirkland
The music streaming platform is now testing token-gated playlists that can be unlocked through the ownership of NFTs, according to Kingship, a metaverse band … Read the whole story
by Wendy Davis
A self-regulatory group has called foul on a recent Verizon ad in which Scrooge, played by Paul Giamatti, complains that he can "barely get … Read the whole story
by Joe Mandese
Chris Wilson succeeds Joanna Drews, who moves to president and co-founder. Read the whole story
by Colin Kirkland
WeedTube, a social-media platform dedicated to legal cannabis consumers while providing a commercial-style ad platform for cannabis business, has appointed Maggie Adair CEO of … Read the whole story
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by Richard Whitman, Columnist
The company is on track in terms of savings due to its streamlining efforts over the past five years. Permanent savings from those efforts … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Studies by Optimove and Vericast reveal that consumers have concerns about privacy as it relates to text, email and online ads. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
A consistent message I've heard over the past few weeks at industry conferences: It's in our hands whether or not the advertising industry returns … Read the whole story
COMMENTARY
by Joe Mandese
As Nielsen celebrates its centennial, the richest part of its history, and potentially the future for its private-equity owners, may not be its audience … Read the whole story