by Joe Mandese
The new accreditations follow renewals of previous ones granted to Mediaocean ad-serving unit Flashtalking and ad-fraud service Protected Media. Read the whole story
-
by Karlene Lukovitz
In a deposition in the Dominion Voting defamation suit against Fox, Murdoch agreed that Fox "commentators" went beyond just giving conspiracy theorists air time, … Read the whole story
by Colin Kirkland
Today, Snap announced "My AI," a new customized chatbot with the latest version of OpenAI's groundbreaking GPT technology. The new feature is integrated directly … Read the whole story
-
by Colin Kirkland
DoubleVerify, IAS and Zefr will build solutions that ensure marketers' brand campaigns run adjacent to brand-suitable content that reflects industry standards set by the … Read the whole story
by Wayne Friedman
For the year, political advertising pulled in $506 million -- Nexstar's best result ever in a non-Presidential year. Read the whole story
by Wendy Davis
A court has agreed to hear Google's appeal of a judge's order allowing consumers to proceed with a class-action over app-store policies that allegedly … Read the whole story
by Karlene Lukovitz
Netflix is projected to remain #1 by far, but Disney+ is projected to show the largest growth in sub revenues. Read the whole story
by Colin Kirkland
TikTok has announced the release of "Sounds for Business," a collection of custom sounds that businesses can use to create quick, engaging and creative … Read the whole story
by Joe Mandese
The appointments follow former Global CEO Sean Lyons' departure for Accenture Song. Read the whole story
-
by Wendy Davis
The Chamber of Commerce is urging a judge to block a California law that aims to protect minors online, arguing that the law is … Read the whole story
by Steve McClellan
Reports over the weekend, citing unidentified sources, indicated CEO Hiroshi Igarashi made the acknowledgment under questioning by Tokyo prosecutors. Read the whole story
by Les Luchter
Pharma's digital mix was led by search, with 24% of the total, followed by ad nets with 22%, content ads with 19%, digital video … Read the whole story
by Todd Wasserman
As of last week, the deinfluencing hashtag on TikTok had accumulated more than 228 million views. Read the whole story
by Laurie Sullivan
Microsoft's Bing chatbot continues to personalize the experience to use the technology, similar to traditional search. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a deposition in the defamation case brought on Fox News Channel by Dominion Voting Systems, Fox Chairman Rupert Murdoch said: "Some of our … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Eighty-three percent of global companies will increase their marketing budgets this year, according to the 2023 Global Customer Engagement Review, a new study from … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The series "Travelers," now on Netflix, shows us how to go beyond mere data when trying to understand our customers or prospects. Read the whole story