Mobile Insider
by Joe Mandese
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. As for Aliens, well, you'll have to keep reading (but not viewing) to learn about that. Read the whole story
by Karlene Lukovitz
Teens can opt out of the default, but the move is still more aggressive than other apps' mostly opt-out controls. Read the whole story
by Wendy Davis
"If it's too dangerous to be on our phones, it's also too dangerous to be on our children's phones," Rep. Michael McCaul said at … Read the whole story
by Wayne Friedman
MSG Networks will launch MSG+ this summer for $29.99 a month, and is also launching ad-supported streaming TV service MSG SportsZone, which will offer … Read the whole story
by Karlene Lukovitz
Rosalyn Durant's responsibilities will include overseeing ESPN+, as well as programming and acquisitions. Burke Magnus was promoted to president, content. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Among enterprise marketers, some 58% plan to use AI for SEO and content creation this year, while 10% will use it to drive content … Read the whole story
by Joe Mandese
The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI. Read the whole story
by Karlene Lukovitz
Netflix is breaking new ground for streaming service extensions, again. Read the whole story
by Colin Kirkland
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquired Advanced Ads, which specializes in advanced ad-management tools and plugins for WordPress … Read the whole story
by Colin Kirkland
Link-in-bio company Linktree has added three new execs -- Farnaz Azmoodeh as CTO, Sam Rogoway as CPO, and Monica Austin as CMO -- to … Read the whole story
COMMENTARY
by Teodora Scutelnicu, Op-Ed Contributor
Will Probabilistic become the new Deterministic? Data clean rooms can create a safe exchange of data and potentially powerful new measurement solutions. Who will … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Australia's Measurement of Outdoor Visibility and Exposure has a new "X factor." Maybe it's time to bring it up from Down Under? Read the whole story
by Fern Siegel
Both will report directly to Devika Bulchandani, Global CEO of Ogilvy. Read the whole story
by Wendy Davis
Warby Parker attempted "to free-ride on 1-800's valuable goodwill and to garner unearned consumer consideration," 1-800 Contacts argues in new court papers. Read the whole story
by Ray Schultz
The company is restructuring to create independent entrepreneurial units. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
To what extent should gaming be part of a legacy media company's growth efforts? WBD's out-of-the-box effort for its Hogwarts Legacy is the biggest … Read the whole story