Online therapy app BetterHelp allegedly shared sensitive information about consumers' mental health with tech companies for ad purposes, the FTC alleges. Read the whole story
At its first global ad summit, Pinterest announced its new ad offerings, including a video ad placement on the mobile app to appear on … Read the whole story
Twitter is asking a judge to throw out a lawsuit over allegations that the company incorporated users' email addresses and phone numbers into an … Read the whole story
Idea is to help frustrated sports fans find and link to whichever streaming or TV outlet is running a given major league sports game. Read the whole story
Wunderkind, which helps brands target website visitors with emails and texts, has raised $76 million in funding, despite the ongoing controversy over ad targeting. … Read the whole story
The popularity of sports betting and the frequent transfer of money makes it a prime target for malicious attacks, cybersecurity company HUMAN says. Read the whole story
A report from TiVo says 28.8% of subscribers plan to drop their pay TV service in the next six months -- up from 24.2% … Read the whole story
Gen X shoppers demand channel choices and rewarding customer care experiences more than Gen Z, according to a study by Emplifi. Read the whole story
Consumers also saw the possibilities for several marketing-related functions. Almost half (44%) said customer service is a good application for the AI chatbot. Read the whole story
The company spent an estimated $335 million on measured media globally in 2022, according to agency research firm COMvergence. Read the whole story
Media drives an average of 334 social engagements per day, Sprout Social reports. Read the whole story
In-home readers are more engaged, and some studies confirm that the majority of consumers discuss and make purchase decisions at home. Read the whole story
Great plumbing can sometimes add a luster of provenance to the data moving through it. But, as all in the data world well know, … Read the whole story
Customer data platforms support first-party data collection and other marketing activities, Tealium reports. Read the whole story
Foot Locker is the target of a new privacy-related lawsuit regarding its chat feature, making even the savviest retailers wince. Read the whole story
Major League Baseball is seeking to up the ante on action this season with new rules aimed at generating excitement and shortening the games. Read the whole story
The rise of streaming services that pay music artists mere fractions of pennies for their work, will, I believe, take an even darker turn … Read the whole story