Video Insider
by Karlene Lukovitz
Marketers are learning what incentives and formats appeal to consumers, and how to use data and emerging tech to deliver personalized, interactive experiences. Read the whole story
by Karlene Lukovitz
CEO Mark Zuckerberg's cost-cutting push continues as he backburners the metaverse and flips to a focus on AI. Read the whole story
by Joe Mandese
Global spending is projected to rise 5.3% to $1.651 trillion this year, while the U.S. will expand 5.9% to $659 billion, PQ Media predicts … Read the whole story
by Karlene Lukovitz
Norway will actually overtake the U.S. in per-household spend by 2025, projects Ampere Analysis. Read the whole story
by Joe Mandese
The first series in the deal -- "Rebuilding Black Wall Street: Greenwood" -- will be carried by OWN this fall. Read the whole story
by Wayne Friedman
In a move that may be intended to shore up more cash for its overall streaming business, Paramount Global is in talks to sell … Read the whole story
by Colin Kirkland
HubSpot is launching two OpenAI-powered tools today to help marketing, sales and customer service professionals "work smarter, not harder" -- Content Assistant, to help … Read the whole story
by Colin Kirkland
To bridge the gap between the virtual and physical world, The Plus Company global network of 24 creative agencies is bringing a virtual influencer … Read the whole story
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by Ray Schultz
Most emails link to the carrier tracking page, Shippo reports. Read the whole story

COMMENTARY
by Ray Schultz, Columnist
Email teams can use Microsoft Dynamics 365 Copilot tools to create email campaigns by typing in a few key details, Microsoft says. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Is ChatGPT a tool that marketers should embrace -- or a job killer? How about both? Read the whole story

COMMENTARY
by Greg Ricciardi
Company leaders across industries understand what's at stake right now and are leaning into the types of brand-building activities that can position them competitively … Read the whole story

COMMENTARY
by Nina Stanley
The right thing for brands to do is to voluntarily price their products based on what they are, not who they're for. Read the whole story
COMMENTARY
by Martin Kelly
At the end of the looming recession, advertisers will face stricter data and privacy regulation as they try to prove value amid tightening purse … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Yelp has been working with large language models in search, providing a snippet of information in response to a search query on its platform. … Read the whole story