by Joe Mandese
YouTube's principles are platform agnostic and inclusive and come just days after the OpenAP-lead TV-centric JIC issued its own criteria for certifying new currencies. Read the whole story
by Karlene Lukovitz
The legacy pop-up format is "disruptive for viewers," and has been served only on desktop, YouTube said. Read the whole story
by Karlene Lukovitz
North American open programmatic CTV ad spend rose 40% in 2H 2022 vs 2H 2021. Read the whole story
by Karlene Lukovitz
Creators can charge anywhere from 99 cents to $189.99 for Series, which can include up to 80 videos up to 20 minutes long. Read the whole story
by Karlene Lukovitz
While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report. Read the whole story
by Karlene Lukovitz
"The industry won. Consumers lost," said a former Fox executive. Read the whole story
by Steve McClellan
Richman assumed the Mindshare role in April 2021 after serving for nearly four years as U.S. CEO of sibling agency Wavemaker. Read the whole story
by Wayne Friedman
As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and … Read the whole story
by Colin Kirkland
OpenAI's generative chatbot ChatGPT is now integrated across its local marketing platform Uberall CoreX to reveal revenue opportunities and help drive customer loyalty, sales … Read the whole story
by Colin Kirkland
Nine-time motorcycling World Champion Valentino Rossi has entered the metaverse with the launch of Moto-Island on Roblox, a multiplayer racing experience. Read the whole story
by Wayne Friedman
The brand image/trade campaign "Popular is Paramount" highlights content production and the marketing effort around "making popular content" and "content popular" across its network … Read the whole story
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by Ray Schultz
In contrast, total ad spending grew by only 9% in the same period, AIMM reports. Read the whole story
by Steve Ellwanger
The FDA's proposed criteria would disqualify the "overwhelming majority of the ready-to-eat cereals on the market from using the term 'healthy,'" companies say. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS still says programming size matters in linear TV and streaming. Does this mean altering the types of programming genres to get younger viewers, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most companies are increasing their martech spend, but not all are pleased with the results. Read the whole story
COMMENTARY
by Shelly Schroedl
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Yelp has been working with large language models in search, providing a snippet of information in response to a search query on its platform. … Read the whole story