by Wayne Friedman
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 49% of U.S. marketers and agency execs in its new survey said they … Read the whole story
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by Richard Whitman, Columnist
While media pricing will always be a factor, marketers are more focused on the bigger strategic picture now, according to a report from ID … Read the whole story
by Laurie Sullivan
Global head of Microsoft Advertising Wilk announced he would step down Thursday. Sainsbury-Carter is the first female to move to the position -- from … Read the whole story
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by Wendy Davis
A federal appeals court has asked the FTC to opine on whether parents can sue YouTube for allegedly tracking their young children for advertising … Read the whole story
by Laurie Sullivan
TikTok has been testing search ads by invite only since March 2022, but three ad-agency sources say reps for the company continue to pitch … Read the whole story
COMMENTARY
by Karlene Lukovitz
The analysis shines a spotlight on CTV's general limitations and lack of transparency when it comes to contextual ad placement. Read the whole story
by Colin Kirkland
Spotify announced new features and its platform redesign Wednesday at its Stream On event. Its new look will feature vertical videos depicting music clips, … Read the whole story
by Karlene Lukovitz
Nearly all consumers recognize the big streamer brands, but relatively few would know how to explain individual streamers' brand propositions, finds Hub survey. Read the whole story
by Todd Wasserman
Marketing firm SOCi announced that it will use ChatGPT to help Jersey Mike's respond to customer comments and reviews. Read the whole story
by Steve McClellan
By region, Europe and North America were the biggest contributors to organic growth (7.6% and 5.2% respectively) for the year. Asia Pacific grew by … Read the whole story
by Laurie Sullivan
Bing is seeing growth in engagement and new users. Microsoft VP/consumer CMO Yusuf Mehdi says browser quality and new capabilities are driving trial and … Read the whole story
by Wayne Friedman
1,531 promo airings for this year's "Oscars" have yielded an estimated 662.7 million impressions, about 33% less vs. a year ago, iSpot.tv says. Read the whole story
by Ray Schultz
Spotify is the first non-social site to make the top ten, VPN Central reports. Read the whole story
COMMENTARY
by Greg Dolan, Op-Ed Contributor
Retail media networks have the power to be a valuable sales driver for brands. However, to maximize their investment, brands need to do their … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Overall retail sales increased by 6.9%, Mastercard SpendingPulse reports. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Conference case history: How Cicis Pizza bounced back from debilitating losses, bankruptcy and store closings. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion … Read the whole story