PolicyBlog
The FTC will vote next week on whether to demand information about fake ads from eight social media and video platforms, according to a tentative agenda for the meeting. Read the whole story
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 49% of U.S. marketers and agency execs in its new survey said they … Read the whole story
While media pricing will always be a factor, marketers are more focused on the bigger strategic picture now, according to a report from ID … Read the whole story
Global head of Microsoft Advertising Wilk announced he would step down Thursday. Sainsbury-Carter is the first female to move to the position -- from … Read the whole story
A federal appeals court has asked the FTC to opine on whether parents can sue YouTube for allegedly tracking their young children for advertising … Read the whole story
TikTok has been testing search ads by invite only since March 2022, but three ad-agency sources say reps for the company continue to pitch … Read the whole story
- COMMENTARY
The analysis shines a spotlight on CTV's general limitations and lack of transparency when it comes to contextual ad placement. Read the whole story
Spotify announced new features and its platform redesign Wednesday at its Stream On event. Its new look will feature vertical videos depicting music clips, … Read the whole story
Nearly all consumers recognize the big streamer brands, but relatively few would know how to explain individual streamers' brand propositions, finds Hub survey. Read the whole story
Marketing firm SOCi announced that it will use ChatGPT to help Jersey Mike's respond to customer comments and reviews. Read the whole story
By region, Europe and North America were the biggest contributors to organic growth (7.6% and 5.2% respectively) for the year. Asia Pacific grew by … Read the whole story
Bing is seeing growth in engagement and new users. Microsoft VP/consumer CMO Yusuf Mehdi says browser quality and new capabilities are driving trial and … Read the whole story
1,531 promo airings for this year's "Oscars" have yielded an estimated 662.7 million impressions, about 33% less vs. a year ago, iSpot.tv says. Read the whole story
Spotify is the first non-social site to make the top ten, VPN Central reports. Read the whole story
- COMMENTARY
Retail media networks have the power to be a valuable sales driver for brands. However, to maximize their investment, brands need to do their … Read the whole story
- COMMENTARY
Overall retail sales increased by 6.9%, Mastercard SpendingPulse reports. Read the whole story
- COMMENTARY
Conference case history: How Cicis Pizza bounced back from debilitating losses, bankruptcy and store closings. Read the whole story
- COMMENTARY
Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion … Read the whole story
