by Wayne Friedman
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 million viewers, according to Nielsen's fast-national results -- the best result since 2020. … Read the whole story
by Wayne Friedman
Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. … Read the whole story
by Karlene Lukovitz
The lawsuit, which comprises many suits filed across the country on behalf of teens and kids, alleges that tech companies intentionally fed addictive social … Read the whole story
by Colin Kirkland
In an effort to help advertisers boost content, Twitter has developed "Unskippable," an educational series on video marketing, offering advertisers tips and advice. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The Automotive Agency of the Year award goes to Saatchi & Saatchi, the lead agency of record for Toyota. Read the whole story
-
by Wendy Davis
"Twitter did not operate as a state actor and therefore did not violate the Constitution," a federal appeals court ruled. Read the whole story
by Steve McClellan
The drugstore chain, part of Walgreens Boots Alliance, put its media account into review in November of last year. Estimated media expenditures are $200 … Read the whole story
by Laurie Sullivan
Porsche AG reaffirmed the company is in talks with Google about integrating its software into its car technology. Read the whole story
by Colin Kirkland
Readying itself for Financial Literacy Month in April, Northwestern Mutual has announced a new campaign with Pinterest that aims to help make financial planning … Read the whole story
-
by Wendy Davis
The FTC is requesting an additional $160 million, some of which would go toward hiring 310 full-time employees, including 62 devoted to privacy and … Read the whole story
-
by Ray Schultz
Marketers can use Profile API to make decisions in real-time, the company says. Read the whole story
by Ray Schultz
Security firm Cloudflare Inc. has published a list of brands most often used in phishing attacks. The top brand is AT&T, followed by PayPal. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When Microsoft introduced Bing Search with ChatGPT, I thought it would eventually replace traditional search. Mikhail Parakhin, Microsoft CEO, Advertising & Web Services, hinted … Read the whole story
COMMENTARY
by Joe Mandese
The only thing more partisan than American politics is points of view about how -- and how much -- the media cover political leaders … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Networks say affiliates have a choice: let networks negotiate carriage/retransmission deals or go on their own, which means less negotiating power that networks can … Read the whole story