Mobile Insider
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the … Read the whole story
TikTok has confirmed the ultimatum, but insists divestiture wouldn't solve national security concerns. Read the whole story
Paramount Shop will house a range of entertainment-branded products across all the media company's brands, shows and characters and its film/TV studio. The ecommerce … Read the whole story
Cutbacks in part reflect the need to offset rising natural disaster costs driven by climate change. Read the whole story
"We urge you to urgently investigate Twitter's adherence to the consent decree and to enforce aggressively the terms of the consent decree without delay," … Read the whole story
Apple has defeated a lawsuit alleging that the company violates New York and Minnesota privacy laws by retaining records of the videos users stream … Read the whole story
Broadcast viewing time was down 8% and cable TV dropped 14.1% vs. Feb. 2022, while streaming was 20% higher. YouTube had a 7.9% share, … Read the whole story
Tubi may tout having reached a 1% share of U.S. streaming/TV usage, qualifying it to be reported in Nielsen's February tallies. Read the whole story
Baidu CEO Robin Li said on Thursday that Ernie is the result of "decades of Baidu's hard work and efforts" during a livestreamed press … Read the whole story
Uber's ad division on Wednesday launched a self-serve ad platform on its cartop model, giving drivers a way to earn 15% more revenue and … Read the whole story
Diamond Sports says it will continue to air games from Major League Baseball, the NBA, and the NHL while it restructures. Part of the … Read the whole story
The new version of the large-scale, multimodal model can accept image and text inputs and produce text outputs. Read the whole story
Validity clients can choose their Free or Elements editions based on where they are in their CRM journey, Validity says. Read the whole story
The value of Boxed's stock has fallen more than 95% since it went public in December of 2021. Read the whole story
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Microsoft Advertising will change the way broad-match modifier (BMM) keywords are served for search ads, starting today. Read the whole story
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Companies are now focusing more on customer happiness than profits, IDC reports. Read the whole story
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With a younger average age, larger households, and higher education levels, Latinos will be the workforce spending money and paying into the systems that … Read the whole story
COMMENTARYHow can we resolve local TV stations' "core" advertising challenges? How about packaging all advertising TV platforms into one big bundle? Read the whole story
