Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes to making deals with national advertisers across … Read the whole story

The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, into the fold. Read the whole story

Facing a possible U.S. ban, TikTok will argue that it is too entrenched in the U.S., and is critical to the financial health of … Read the whole story

CHEQ research shows that more than 40% of all traffic online is invalid. Where fake traffic is present, audiences, CDP segments and CRMs become … Read the whole story

National TV advertising is 28% higher to an estimated $656.9 million so far, according to iSpot.tv. Total impressions are 22% higher to 29.8 billion, … Read the whole story

UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs … Read the whole story

"Since 2019, when Amazon first opened several Amazon Go stores in New York City, Amazon has collected, converted, retained, and stored the biometric identifier … Read the whole story

After concerns about inflation, people are most worried about Russia's war on Ukraine. Read the whole story

Singer, who joins from head of strategy at Mother Design, previously served as strategy at Mother Los Angeles, and has held senior roles at … Read the whole story

Grant Thornton launched PGA television spots in March during the PLAYERS Championship. Merkle led the creative for all three. Read the whole story

Mary Jones Cannabis concentrates the bulk of its marketing efforts on in-dispensary exposure and consumer engagement via sampling and other initiatives. Read the whole story

The ability to use an on-screen QR code via mobile phone to buy a product directly from a "Today" web page is the latest … Read the whole story