RTBlog
"The data clearly debunks the perception of globalization going into reverse gear. Globalization is not just a buzzword, it's a powerful force that has transformed our world for the better," … Read the whole story
Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes to making deals with national advertisers across … Read the whole story
The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, into the fold. Read the whole story
Facing a possible U.S. ban, TikTok will argue that it is too entrenched in the U.S., and is critical to the financial health of … Read the whole story
COMMENTARYCHEQ research shows that more than 40% of all traffic online is invalid. Where fake traffic is present, audiences, CDP segments and CRMs become … Read the whole story
Meta Verified is now being rolled out to U.S. Instagram and Facebook users. The service resembles Twitter's now-controversial blue check mark, offering users a … Read the whole story
Twitter is urging a federal judge to throw out a lawsuit by Bernie Sanders supporters Jared Beck and Elizabeth Lee Beck, who allege that … Read the whole story
National TV advertising is 28% higher to an estimated $656.9 million so far, according to iSpot.tv. Total impressions are 22% higher to 29.8 billion, … Read the whole story
UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs … Read the whole story
"Since 2019, when Amazon first opened several Amazon Go stores in New York City, Amazon has collected, converted, retained, and stored the biometric identifier … Read the whole story
The multiyear partnership with Major League Soccer offers TikTok users exclusive content, in-app programing, highlights, in-stadium activations and more. Read the whole story
After concerns about inflation, people are most worried about Russia's war on Ukraine. Read the whole story
Singer, who joins from head of strategy at Mother Design, previously served as strategy at Mother Los Angeles, and has held senior roles at … Read the whole story
Grant Thornton launched PGA television spots in March during the PLAYERS Championship. Merkle led the creative for all three. Read the whole story
COMMENTARYMary Jones Cannabis concentrates the bulk of its marketing efforts on in-dispensary exposure and consumer engagement via sampling and other initiatives. Read the whole story
- COMMENTARY
For one: What creative approaches to media execution is the agency taking? Read the whole story
The ability to use an on-screen QR code via mobile phone to buy a product directly from a "Today" web page is the latest … Read the whole story
