MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in content spending this year while others will climb. Walt Disney will lead all … Read the whole story

Google has always been against featuring more ads or paid promotional material than publisher content on a webpage. A study released Monday reveals why. … Read the whole story

Amazon's pandemic hiring spree is still coming back to bite the company, which last year had its worst-ever Q4. Read the whole story

A similar federal bill was dropped last year while facing Read the whole story

IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-supported plan following the partnership announcement in 2022. The goal is to ensure … Read the whole story

The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version will be released in late April. Read the whole story

The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. Read the whole story

Mobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegral, offering app and game developers free analytics and ad attribution on Mintegral … Read the whole story

When ads appear on web pages that are less cluttered with advertising, consumers are more likely to see them. Read the whole story

On Monday, Netflix announced the addition of 40 games coming to the platform in 2023 and 2024, including the much-anticipated "Monument Valley" and its … Read the whole story

A copywriter on Reddit recently asked "Are you worried about AI?" and got more than 100 comments, many of them from doomsayers. Read the whole story

Intersection is running a pilot with the City of Philadelphia through IxNConnect Anywhere, its technology aimed at helping cities improve the urban experience for … Read the whole story