RTBlog
Now's your chance to predict the future. Or at the very least, some future futurists. Read the whole story
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator. Read the whole story
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for this year for the third time -- to +3.4% -- since first benchmarking … Read the whole story
COMMENTARYThe ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why … Read the whole story
Magna anticipates all media ad revenues to increase by 3.4% in 2023 compared with 3.7% in previous forecasts as the market grows to a … Read the whole story
The March Madness mens' college basketball tournament has seen double-digit percentage national TV ad gains as the initial five days of viewership maintain the … Read the whole story
The decline once again reflects tough comparisons with year-ago results, according to new data from Standard Media Index's U.S. Ad Market Tracker. February 2022 … Read the whole story
Meta says allegations that it tracks smartphone users through an in-app browser are too speculative to warrant further proceedings. Read the whole story
The combined offering will seek to provide a wide variety of programming at the same cost as HBO Max alone, says HBO/HBO Max CEO … Read the whole story
However, spend on more economical unscripted content is on the rise. Read the whole story
"Amazon disclosed, and plaintiffs consented to, the very conduct they challenge," the company argues in a motion asking a federal judge to toss a … Read the whole story
Siding with book publishers, a federal judge ruled late Friday that the a digital library run by the nonprofit Internet Archive is not protected … Read the whole story
COMMENTARYInfluencers have the single biggest impact on peoples' green choices, according to a Unilever's Dove/ Hellmann's brands/ Behavioural Insights Team project. Read the whole story
The main idea is to explore content development utilizing NFTs and the new fan economy in the TV content area for the Web3 era. Read the whole story
Bard walks back admission that it was guilty of plagiarism, Tom's Hardware alleges Read the whole story
OpenAI, which took ChatGPT offline earlier this week, says the problem -- which allowed some users to see titles from another user's chat history … Read the whole story
Consumers make an average of 10,500 brand choices each day. New research from Brand Keys tracks how decisions are shaped by changing customer expectations. Read the whole story
- COMMENTARY
One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings. Read the whole story
