COMMENTARY
by Ray Schultz, Columnist
Pure-play internet brands see the least impact from inflation, the CMO Survey reports. Read the whole story
by Karlene Lukovitz
The controversial Perlmutter last year backed activist investor Nelson Peltz's proxy fight for a Disney board seat. Read the whole story
by Wayne Friedman
Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV … Read the whole story
COMMENTARY
by Karlene Lukovitz
Bundles to manage costs, as well as ease of use, are also increasingly popular. Read the whole story
by Laurie Sullivan
Under the new partnership, Replit developers will gain access to Google Cloud infrastructure, services, and foundation models via the company's software development AI, Ghostwriter. … Read the whole story
by Laurie Sullivan
The searchable hub of all ads served from verified advertisers working with Google allows consumers to learn more about ads and to be more … Read the whole story
by Joe Mandese
"The bigger question to me relates to whether or not the bulk of advertisers who rely on TV today will take a broader view … Read the whole story
by Laurie Sullivan
Microsoft on Wednesday launched a pilot program to allow advertising by delegated or authorized providers of certain government services. Read the whole story
by Laurie Sullivan
The Google Cloud integration with Shopify allows its customers using Commerce Components to embed Google-quality search and browsing capabilities into ecommerce websites and mobile … Read the whole story
by Colin Kirkland
Pinterest is offering advertisers new ways to incorporate sustainability messaging into their Pinterest ads. "From extreme weather events to global food insecurity, the reality … Read the whole story
by Wendy Davis
Iowa's new privacy law allows consumers to wield some control over their data but doesn't appear to give state residents the right to opt … Read the whole story
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by Wendy Davis
Google is asking a federal judge to throw out claims that it violates privacy laws in New York and Minnesota by retaining data about … Read the whole story
by Wayne Friedman
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseball -- everything from players' batting practice to field preparations and how fans … Read the whole story
by Todd Wasserman
Metaverse hype probably hit its apogee in 2022, when Meta ran a Super Bowl ad featuring a stuffed animal reborn in the metaverse. Read the whole story
by Colin Kirkland
ByteDance is planning a global marketing push for the launch of Lemon8, its Instagram/Pinterest-like app that will initially focus on fashion, healthy food and … Read the whole story
by Robert Williams
The pandemic and high inflation have led many people to prefer staples rather than big rewards. Read the whole story
COMMENTARY
by James Lager, Op-Ed Contributor
As agencies and brands put together their plans to tackle this changing addressability, signal loss may actually drive better outcomes for everyone if we … Read the whole story
COMMENTARY
by Hilary Wolfe
When humor works the way it should, it's typically magnifying a truth about the product, or magnifying a pain point. And it's funny as … Read the whole story