by Wayne Friedman
Despite uncertainty in the national TV marketplace, NBCU says its ad sales for the 2024 Paris Summer Olympics are outpacing the previous Tokyo Summer … Read the whole story
COMMENTARY
by Joe Mandese
While Noise Digital will continue as a freestanding brand, the performance media shop has been integrated into Havas Media Group. Read the whole story
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by Wendy Davis
Maryland's tax on digital ad sales is invalid under the Internet Tax Freedom Act, major ad groups argue in a brief filed with the … Read the whole story
by Wayne Friedman
AVOD company Chicken Soup for the Soul is starting up an ad-selling platform, Crackle Connex, which will tap into over 80 million monthly active … Read the whole story
by Karlene Lukovitz
Still, 87% of internet households have at least one streaming service, and 45% have five or more. Read the whole story
by Colin Kirkland
Focused on supporting creators from underrepresented groups, Pinterest has announced the expansion of its Creator Inclusion Fund to Canada, Germany, Austria, Switzerland and France. Read the whole story
by Karlene Lukovitz
The deal with Amazon Prime Video allows DirecTV Business customers to show 20 Yankees games in bars and restaurants. Read the whole story
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by Sarah Mahoney
All that money brands spend on planet-friendly messaging? America isn't buying it, according to a GfK study. Read the whole story
by Robert Williams
Consumers say they're most influenced by advertising on traditional television and mobile phones. Read the whole story
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by Wendy Davis
Amazon must face a lawsuit alleging it violated an Illinois biometric privacy law by providing services to gaming company Take-Two Interactive, which allegedly invites … Read the whole story
by Steve McClellan
Charlotte Rambaud replaces Stephanie Bertrand-Tassilly, who had been both global communications chief and head of corporate social responsibility. Read the whole story
by Colin Kirkland
QVC and HSN-owner Qurate Retail Group has announced an experiential video-shopping platform called Sune that launched on Tuesday as a beta mobile app focused … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Staffing requirements will be lowered to run an agency or a marketing department, because the foundation will be available in a fraction of the … Read the whole story
COMMENTARY
by Stephen Glasco
For one, consider ways to diversify your content formats and platforms where your brand shows up. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Let's look at why ChatGPT put together a bio for me that was somewhat less than accurate (although it was very flattering to yours … Read the whole story
COMMENTARY
by Joe Mandese
NBCU and WPP's BAV Group think so -- and they have just released the latest findings from two decades of brand metric-tracking research to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Inflation causes reductions in consumer spending, but Gen Z and Boomers are showing different patterns, Tinuiti reports. Read the whole story