Social Media Insider
by Colin Kirkland, Staff Writer
It's still debatable how Twitter will draw the lines between content offensive enough to take down, label with a visibility alert, or let spread full-on through the platform's algorithm. Read the whole story
by Karlene Lukovitz
But Fox will not be forced to admit on air to its viewers that it lied about Dominion and voter fraud, or publicly apologize … Read the whole story
by Karlene Lukovitz
Despite the pre-event fears of some brand CMOs, Elon Musk largely stuck to his mission of trying to woo back advertisers with assurances that … Read the whole story
by Wayne Friedman
Netflix missed on Q1 subscriber estimates, with other mixed financial results, registering 1.75 new global subscribers vs. analysts' estimates of 2.3 million. Read the whole story
by Wayne Friedman
Cable TV viewership was the only TV category to show gains in March vs. the previous month, but was still down 14% in viewing … Read the whole story
by Tanya Gazdik
Mazda, which spent an estimated $5M on TV advertising during 2022, burst back onto the scene in March with estimated outlay of $7.7M. Read the whole story
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by Wendy Davis
"Data-driven advertising, supported in large part by data services companies, fosters a competitive marketplace," the industry group Privacy for America says in a new … Read the whole story
by Laurie Sullivan
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and … Read the whole story
by Steve McClellan
The Group is the first of the major ad holding companies to report results for the first quarter of the year. Read the whole story
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by Wendy Davis
The major social media platforms are urging a federal judge to dismiss a sprawling class-action complaint alleging that Facebook, Instagram and others have injured … Read the whole story
by Colin Kirkland
Instagram has announced the rollout of a new feature inviting users to add up to five links to their profile bios, allowing their fans … Read the whole story
by Colin Kirkland
Marvel Move, a mobile fitness app featuring a series of running workout routines guided by Marvel Comics characters, allows fans to immerse themselves in … Read the whole story
by Adam Buckman
In a pre-upfront interview leading up to AMC Network's annual ad pitch tonight, Chief Commercial Officer Kim Kelleher distances television's upfront from everyone else's … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The search evolution I envisioned 13 years ago -- toward "app-ssistants" who seamlessly find just the right app for your intent -- is taking … Read the whole story