by Karlene Lukovitz
Nearly a third of advertisers say they'll allocate more than 20% of their upfronts budgets to streaming platforms. Read the whole story
by Wayne Friedman
Looking to address the demand for cross-media platform measurement needs for this upfront selling period, a media-focused joint industry committee (JIC) of TV network-based … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The "Walking Dead" universe, Anne Rice universe and even the "Growing Up Hip Hop" universe are all expanding at AMC Networks. Read the whole story
by Wayne Friedman
Roku says the guarantee "brings a key benefit of cable advertising to TV streaming advertising," by prioritizing delivery to unique households across Roku's top … Read the whole story
by Joe Mandese
Declining to comment on why it pulled out of this year's IAB NewFronts, Digitas informed MediaPost it is instead holding a private, "client-focused event" … Read the whole story
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by Wendy Davis
"While national security concerns are of paramount importance, they must not be weaponized against politically disfavored businesses and individuals," NetChoice says in a letter … Read the whole story
by Colin Kirkland
Snapchat+ is outperforming other social giants' paid options like Twitter Blue, which has a few hundred thousand global subscribers, and Meta's paid Facebook service, … Read the whole story
by Laurie Sullivan
Microsoft is testing ads on the Start menu in Windows 11 of the developer's insider preview build for Microsoft 365 and OneDrive. This feature … Read the whole story
by Steve McClellan
But citing macroeconomic uncertainty, the company is managing growth expectations for the full year with guidance of between 3% to 5% albeit with confidence … Read the whole story
by Robert Williams
Marketers, be aware that your consumer research can be corrupted. Read the whole story
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by Laurie Sullivan
Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget. Read the whole story
by Laurie Sullivan
LinkedIn data found that 87% of U.S. respondents say working for an organization with shared values and cultural commitments is important, with 71% saying … Read the whole story
COMMENTARY
by Joe Mandese
"We were still trying to figure out what does 'digital' even mean, and how do you do 'digital brands'," former Digitas chief Colin Kinsella … Read the whole story
COMMENTARY
by Karthik Rao, Op-Ed Contributor
Everyone wants data they can be confident in. By 2025, the world will be rife with 175 zettabytes of data, which would take 1.8 … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sixty-four percent of individuals and 70% of business leaders are so stressed they want a robot to make their decisions, a study finds. Consumers … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
Does anyone think for a second that the audience measurement marketplace's issues would be any different if Nielsen were replaced by another company? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On-air apologies by Fox would be a warning sign to other conservative TV news organizations that might follow the Fox News Channel playbook. Those … Read the whole story