by Wayne Friedman
In a shocking departure, NBCU CEO Jeff Shell has abruptly resigned following a misconduct investigation. Read the whole story
by Karlene Lukovitz
Nielsen says it has concerns about the certification group's standards and role in relation to MRC audits. Read the whole story
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by Wendy Davis
Montana lawmakers on Friday passed a privacy bill that gives state residents new rights to wield control over data about them, including the right … Read the whole story
by Colin Kirkland
All advertisers on Twitter reportedly will now have to pay for a verified account. Read the whole story
by Laurie Sullivan
Elon Musk accused Microsoft of using data from Twitter without permission to train its chatbot,then threatened to sue the company. Microsoft retaliated by ending … Read the whole story
by Wayne Friedman
"The Super Mario Bros. Movie" continues to beat the competition with another $58.2 million in U.S./Canada box office, according to Comscore -- but not … Read the whole story
COMMENTARY
by Karlene Lukovitz
The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see faster growth in the years ahead. Read the whole story
by Colin Kirkland
LTK's 2023 Gen Z Shopper Study shows that the majority of Gen Z's shopping is initiated by social media and creator recommendations. Read the whole story
by Les Luchter
Spurning social media, "pharmaceutical companies may be missing an opportunity to engage and build trust with younger generations," according to Worldcom report Read the whole story
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by Wendy Davis
Mobile data broker Kochava is pressing a federal judge in Idaho to throw out a lawsuit by smartphone users who claim the company wrongly … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But 20% are ready to leave their jobs over lack of advancement and burnout, Sprout Social reports. Read the whole story
by Laurie Sullivan
Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. Read the whole story
by Ray Schultz
Marigold's new solution allows brands to field quizzes and surveys to gather preferences and intent. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Marketplace and upfront media agency analyst Brian Wieser says there is a strong correlation between volume and pricing, even amid the existing, and out-of-the-box, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Until now, no one has come up with any other new "Front" words since the coining of "NewFront" in 2008. Read the whole story
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by Richard Whitman, Columnist
The report seems to indicate that marketers are talking the talk on the issue, but not walking the walk. For example, 94% say marketers … Read the whole story
COMMENTARY
by Christie Johansen-Pinney
Businesses that use M&A to enhance their capabilities can position themselves as client growth centers, which can lead to increased revenue. Read the whole story