Well, this is a "Mobile Insider" column, isn't it? But the real surprise isn't that it's mobile devices, but the reason why consumers have made the shift. Read the whole story
The new unit will include Tubi and the entire Fox Digital Platforms Group. Veteran Fox digital exec Paul Cheesbrough is leading the group. Tubi … Read the whole story
"Trust and transparency throughout the buying and selling process is paramount," begins a statement Nielsen sent to clients this morning, as part of its … Read the whole story
The U.S. Ad Market Tracker fell for the ninth consecutive month in March, signaling a continuing weakening of demand from the nation's biggest national … Read the whole story
A new bill would require social media platforms to verify users' ages, prohibit teens under 18 from using social media without parental consent, and … Read the whole story
The advertising partnership unlocks first-party data to measure the impact of TV streaming ads on ecommerce purchases Read the whole story
Meta says it's doing an analysis to assess refund "opportunities." Read the whole story
Ad spend by 215 companies on now-defunct "Tucker Carlson Show" ctotaled $37 million, including $6.4 million from My Pillow. Read the whole story
Marketers need an identity strategy that allows for a mixture of authenticated, cohort and contextual solutions. Read the whole story
Add Allen Media Group to the list of networks certifying VideoAmp as a new trading currency for the 2023-24 upfront ad marketplace. The company … Read the whole story
Roku's Q1 revenue was up 1% to $741 million vs. a year ago with its active accounts growing 17%. The company had a 1% … Read the whole story
Montana Governor Greg Gianforte wants state lawmakers to expand an anti-TikTok bill by banning all social media apps that send certain data to foreign … Read the whole story
TikTok is testing a generative AI tool in select markets that creates up to 30 user avatars per day, according to social media expert … Read the whole story
Most brand marketers say the investment is worth the cost for different uses, Skai reports. Read the whole story
Notably, Heinz asked OpenAI's Dall-E 2 to create images of ketchup -- all of which looked like Heinz bottles. Read the whole story
80% of respondents in Attest study believed brands were involved in "greedflation," using inflation as an excuse to hike prices unfairly. Read the whole story
Citizen Lab analyzed eight popular search platforms in China for censorship rules controlling content, which may be doing more harm than good outside the … Read the whole story
B2B marketers are under increasing pressure to work with fewer resources, and some are ready to pull their hair out, Anteriad and Ascend2 report. Read the whole story
This year's ARF Erwin Ephron Demystification Awards recipient Artie Bulgrin recalled "our" mentor's fundamental reminders "frequency is crabgrass" and "reach trumps frequency." Read the whole story