PolicyBlog
Washington Governor Jay Inslee on Thursday signed what may be the country's broadest privacy law, which prohibits app developers, website operators and others from collecting, processing or sharing a broad … Read the whole story
NBCU's core domestic advertising dropped 6.1% in Q1 to $2.03 billion -- but said Peacock saw improved results with rising ad revenue, although the … Read the whole story
The tech giant's sales jumped 9% to $127.4 billion, and profits of $3.2 billion smashed expectations. Read the whole story
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pitch to advertisers was set to start in New York City. Read the whole story
Following three consecutive quarters of revenue declines, Meta's YoY revenue grew by 3%, with company shares surging over 9% in after-hours trading Wednesday -- … Read the whole story
Microsoft issued a statement Thursday, calling it "probably the darkest day in our four decades in Britain," and adding that the wrong message is … Read the whole story
Netflix, pointing to its experience in Canada, says it's confident that such losses will be temporary in other markets, as well. Read the whole story
Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by … Read the whole story
Standardized solutions are designed to reduce time to market by eliminating the need for custom development. Read the whole story
On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and … Read the whole story
Sixty-nine percent of those surveyed by Nielsen agree audience fragmentation in the age of streaming poses significant challenges in their reach of target audiences. Read the whole story
Siding with Meta Platforms, a federal appellate panel refused to revive an antitrust lawsuit brought by a New York-led coalition of 48 attorneys general … Read the whole story
Consumers are still spending it up, and seem less worried than economists think they should be. Read the whole story
The CTV offering is now available in Canada, the U.K., Brazil and several European markets, as well as the U.S. Read the whole story
COMMENTARYPMG has integrated its technology platform Alli with OpenAI's generative AI API to enhance copy generation and campaign efficiencies. Read the whole story
COMMENTARYThe 2023-24 upfront will be the most bifurcated yet, with some clients buying big linear event programming and others simply buying reach where their … Read the whole story
COMMENTARY"We would have to re-plumb our entire industry," Stagwell Chief Media Officer Deidre McGlashan suggested. Read the whole story
COMMENTARYEmail is now in second place as consumers use mobile wallets for storing coupons and loyalty cards, Vibes reports. Read the whole story
