by Wendy Davis
Siding against Google, a judge refused to dismiss the Department of Justice's lawsuit claiming the company used anticompetitive tactics to monopolize digital display advertising. Read the whole story
by Karlene Lukovitz
Can Fox hold Tucker Carlson to his contract, and if so, for how long? Read the whole story
by Laurie Sullivan
Pinterest's ad partnership with Amazon aims to bring more brands and relevant products to its platform and makes Pinterest Amazon's first partner on third-party … Read the whole story
by Karlene Lukovitz
Some of the high-level Disney execs helped launch Disney+. Read the whole story
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by Ray Schultz
Media publishers can charge users on a per-article basis with one click, Musk adds. Read the whole story
by Laurie Sullivan
On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide … Read the whole story
by Joe Mandese
A funny thing happened on the ad industry's way to a Big Data solution for measuring media currencies. It just got a lot smaller. … Read the whole story
by Joe Mandese
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecation of Big Data, how Nielsen is dealing with it, and spending 25,000 … Read the whole story
by Wendy Davis
If granted final approval, the deal will resolve a complaint alleging Facebook violated a prior privacy policy by collecting users' IP addresses, which reveal … Read the whole story
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by Colin Kirkland
Meta has announced its further investment in AI ad targeting through Shops and its Meta Advantage suite. It will require Shops next year to … Read the whole story
by Karlene Lukovitz
Pluto apparently hopes that Walmart+ members will get hooked and sign up for its regular ad-supported network. Read the whole story
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by Wendy Davis
Google and smartphone users have reached a settlement of a class-action lawsuit over location tracking, according to court papers filed Friday. The terms are … Read the whole story
by Colin Kirkland
Snap Inc.'s Q1 earnings missed Wall Street revenue estimates, causing its stock to drop 20% in after-hours trading. Snap does not have the same … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers buying into what would be an unusual upcoming fall season will have their work cut out for them looking to find the … Read the whole story
COMMENTARY
by Ashwini Karandikar, Mark Wagman
Clearly, this year's upfronts will be like no other. The complexity at hand presents enormous opportunity, as well as a very real risk of … Read the whole story
by Steve McClellan
It's Upfront Season and the Fox streaming service campaign is designed to connect on a more fun and emotional level amid all the sales … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Tracking responses to the industry's attempts to "establish common standards for cross-platform measurement." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
RPE Origin Managing Partner Ryan Phelan discussed the state of email in general and the impact of ChatGPT in particular in a Q&A with … Read the whole story
COMMENTARY
by Ram Padmanabhan
For one: What creative approaches to media execution is the agency taking? Read the whole story