Mobile Insider
The opt-in rate for Apple's consent scheme was 25% a year ago. Within gaming apps, it's jumped to 36%. Read the whole story
Meta Platforms violated prior privacy settlements, and as a result should stop monetizing minors' data, the FTC said Wednesday. Meta says the FTC's move … Read the whole story
CTV grew 22% in 2022 and is projected to grow 21% this year, according to an IAB report released during Wednesday's NewFronts. Read the whole story
But widening D2C operating losses and an 8% decline in TV media revenue, including an 11% drop in advertising, drove Paramount's stock down. Read the whole story
Half of video buyers are using biometric attention metrics. When it comes to defining impressions, there's little consensus. Read the whole story
- COMMENTARY
Attention metrics help ensure that ads are in the top 10% to 15% of engagement and can be used for planning, optimization, and measurement, … Read the whole story
Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they … Read the whole story
Passing the AMERICA Act would be a first step in "reining in the power and predation" of large tech companies, Sen. Mike Lee said … Read the whole story
Continuing challenges with its Diamond Sports Group drove an expected 40% decline in Sinclair's Q1 revenues to $773 million. Overall ad revenue was down … Read the whole story
Handing Amazon a victory, a judge on Tuesday threw out a lawsuit alleging it wrongly targets ads to consumers based on their interactions with … Read the whole story
Meta is introducing new personalization controls to its video format, inviting users to customize what they want to see more or less of and … Read the whole story
The newest version of Bing Search combines text, video, images and chat with the ability to share content on social media, moving to multi-session … Read the whole story
Pulse Premiere will invite advertisers to place branded videos alongside premium publisher content. TikTok's ad option, which bundles the top 4% of TikTok videos … Read the whole story
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-digit rates over the past few days following a short-seller investor's criticisms that … Read the whole story
The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI. Read the whole story
From Feb. 2024 to the start of the Summer Olympics, Twitter will feature NBCU's pre-Games competition highlights, U.S. Olympic Team Trials content and daily … Read the whole story
To make it easier for users and publishers to share content. Enhanced link embeds for messaging apps and other sharing functions are part of … Read the whole story
About two-thirds of consumers said they now use free on-demand TV services daily. Read the whole story
Superhuman AI can correct grammar and help with research, the company says. Read the whole story
- COMMENTARY
Tracy Swedlow, co-exec producer of TV of Tomorrow and CEO, TMRW Corp., says: "In addition to fueling the growth of streaming, it's arguable that … Read the whole story
COMMENTARYSolidarity with a striking union only goes so far, as the 2007-08 TV writers' strike demonstrated. Read the whole story
- COMMENTARY
Aisera, a provider of generative AI, has partnered with Microsoft to deliver an AI "copilot" for enterprise service experiences. The company has already integrated … Read the whole story
