PolicyBlog
by Wendy Davis, Staff Writer
AI "can already do a vastly better job of crafting a seemingly authentic message than your average con artist," although it "may not be ready to replace professional writers," FTC … Read the whole story
by Karlene Lukovitz
Streaming business turned a profit a year early, but company lost $1.1 billion after restructuring expenses, despite its ongoing cost-slashing moves. Read the whole story
by Wayne Friedman
FuboTV delivered $22.5 million in Q1 ad revenues for North America vs $23.2 million a year earlier. Overall revenue from subscription and other business … Read the whole story
by Colin Kirkland
Instagram is testing a generative AI feature that would allow users to create custom stickers -- animated GIFs added to user's Stories -- based … Read the whole story
by Fern Siegel
The 2022 revenue hike will be harder to achieve this year, since there is no major political spending. Read the whole story
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by Steve McClellan
The companies said Comscore is the only alternative ratings service that will be utilized by Magna for local television. Read the whole story
by Wendy Davis
Sen. Elizabeth Warren did not use coercion when objecting to Amazon about an anti-vax book, a judge ruled, writing: "Public pressure to motivate others … Read the whole story
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by Wendy Davis
A federal judge threw out the FTC's complaint accusing mobile data broker Kochava of engaging in an unfair business practice by allegedly selling consumers' … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube wants your attention and advertising dollars this upfront period, telling its TV story. Read the whole story
by Wayne Friedman
Scripted TV content projects dipped 24% YoY the last nine months of 2022, with 108 orders in Q4 2022 -- down from 152 TV … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
My takeaway after a week of newfront presentations: video of all kinds is a conduit for connecting brands with consumers. But now it's on … Read the whole story
by Laurie Sullivan
The difficulty of opt-out procedures has not improved much in the past quarter, according to data from Neutronian. Insights into health care and data … Read the whole story
by Ray Schultz
The blue icon is intended to reassure recipients that the brand email is valid. Read the whole story
by Sarah Mahoney
Zena Srivatsa Arnold, joining Sephora this summer, also held key marketing jobs at Google, Kimberly Clark and P&G. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Going forward, it will be more difficult for writers to determine where they will land, in terms of value, in a TV series production. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The first-of-its-kind partnership gives The Trade Desk's DSP the first access to the global AccuWeather Data Suite in North America, Europe, the Middle East, … Read the whole story