COMMENTARY
by Colin Kirkland, Staff Writer
With new AR ad features for Instagram Reels and Facebook Stories and performance insights, Meta wanted advertisers to remember who's (still) boss in the … Read the whole story
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by Karlene Lukovitz
PubMatic's new Activate, like Magnite's recently launched ClearLine solution, aims to help streamline and reduce the costs of programmatic buys. Read the whole story
by Colin Kirkland
The in-app shopping feed, personalized with photos and videos, is now available to all U.S. customers on Android and iOS. Read the whole story
COMMENTARY
by Karlene Lukovitz
Ousted host Tucker Carlson is said to be marshaling allies to pressure Fox News to let him out of his contract, and to have … Read the whole story
by Colin Kirkland
To help increase engagement and comprehension on What'sApp, Meta is adding new chat features to the messaging service, including single-vote polls and sharing options … Read the whole story
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by Wendy Davis
Senators Ed Markey and Bill Cassidy reintroduced a bill that would prohibit websites and apps from collecting a broad range of data -- including … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS has decided to drop eight TV stations' affiliations with the CW network, after parent Paramount Global and Warner Bros. Discovery decided to sell … Read the whole story
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by Wendy Davis
A 2021 Maryland law that imposes a tax on some digital ads is unconstitutional, a lawyer for Comcast and Verizon told judges on the … Read the whole story
COMMENTARY
by Karlene Lukovitz
Thoughts on what needs and variables will dominate 2023's negotiations, from ad-tech and other executives who are in the trenches with marketers on a … Read the whole story
COMMENTARY
by Steve Ellwanger
Nearly half of U.S. voters support a ban on TikTok. Yet it's doubtful advertisers would vote to cut a digital lifeline to consumers. Read the whole story
by Laurie Sullivan
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data … Read the whole story
by Laurie Sullivan
Reddit's initiative to help minimize the impact of marketing giveaways and promotional waste will offer a donation to non-profits rather than a promotional gift, … Read the whole story
by Wayne Friedman
'Guardians of the Galaxy, Vol. 3' had the second-highest box-office total for a release. National TV ad spend is an estimated $21.1 million so … Read the whole story
by Fern Siegel
The company forecast the agency will deliver 2% to 4% annual organic revenue growth above real GDP growth rates in 2023-2024. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But firms should train their AI tools on their proprietary content, the study says. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
How can brands better serve a pissed-off public? For one, monitor social media carefully. Read the whole story
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by Ray Schultz
Two thirds of consumers access news on their smartphones, America's Newspapers reports. Read the whole story