As the ad industry debates the merits of certifying new audience "currencies," MRI-Simmons has been granted continuing accreditation and a new accreditation for its … Read the whole story

Newly created MGM Studios Distribution will sell shows including "The Marvelous Mrs. Maisel" and many original movies Read the whole story

New nightmares include budget cuts, and managing consumer loyalty, attention and expectations. Read the whole story

"We will have a lower-cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud," says Twitter CEO … Read the whole story

Google is urging a federal appellate court to reject Android users' attempt to revive a lawsuit claiming the company misappropriated bandwidth by collecting app-related … Read the whole story

Microsoft has designed a way to give publishers, apps, and online services the ability to customize ad experience and increase revenue through investments in … Read the whole story

The new service follows last year's "Joe Rogan" podcast misinformation controversy and heads into this year's podcast upfront marketplace. Read the whole story

However, more than half (55%) of them have no plans to ever work full-time in the office again, up from 34% last year. Read the whole story

The change, while it might be a test, is not sitting well with some consumers. Read the whole story

Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells … Read the whole story

Google's I/O developer conference Wednesday is expected to reveal many announcements related to artificial intelligence (AI), including Magi, a search-chat integration. Read the whole story

As they do every year, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their … Read the whole story