The Interactive Advertising Bureau report projects spending will expand to nearly $4 billion by 2025, despite the fact that growth began decelerating in the … Read the whole story

A single Disney+/Hulu platform will give advertisers and users more options, Disney says. "This is for consumers who subscribe to both services," said Bob … Read the whole story

The Hollywood Reporter reported that the presentation, which originally was slated to be in-person, beginning May 17 at 5 PM, followed by a reception … Read the whole story

New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly, to add "greater attribution and efficacy of advertising … Read the whole story

Distad is the third senior Services executive to leave Apple since January. His job will be split between Jim DeLorenzo handling sports content and … Read the whole story

Dubbed "Social Incremental," the new product is being touted as using AI deduplicate "the same individual could be watching a show on a streaming … Read the whole story

"Existing laws do not sufficiently protect Americans' data from misuse," a group of bipartisan lawmakers say in letters to data brokers. Read the whole story

The cross-platform measurement solution enables reporting impressions to households not reachable via linear TV. Read the whole story

Netflix and YouTube offer the best TV U.S household reach for potential CTV advertisers, with a 53% and 52% reach respectively, according to TVision … Read the whole story

The Magna/Vox Media study was released today on the eve of tomorrow's IAB Podcast Upfront. Read the whole story

Meta is testing a new way to pay creators on Reels, giving them a cut of its ad revenue for the first time -- … Read the whole story

The updates to YouTube's Creator Music marketplace include new cost-management tools that could make licensing music and revenue sharing more accessible to a wider … Read the whole story

Marketers working with Quantcast now have access to premium programmatic video supply across all personal screens and devices, including OTT and CTV, as part … Read the whole story

The head of AI company OpenAI, Sam Altman, will testify next Tuesday at a Senate subcommittee hearing. Read the whole story

As Google brings generative AI into Search through its Search Generative Experience experiment in Search Labs, advertising remains a key element of the experience, … Read the whole story

The announcement leans heavily on returning series, but three new (all unscripted) shows were announced, including a USA Network series described as a "social … Read the whole story