COMMENTARY
by Joe Mandese
"Over one third of our advertising transactions today happen programmatically and close to half of these are using real-time ad decisioning," Disney ad chief … Read the whole story
by Karlene Lukovitz
Options include surprise message reveals and extendable format that takes users to a hub for deeper interaction. Read the whole story
by Karlene Lukovitz
YouTube TV is now the fifth-largest pay-TV operator. Overall, the pay-TV sector bled 2.2 million subs in the period. Read the whole story
by Karlene Lukovitz
Enabling measurement of incremental reach should help the Google platforms better compete for advertising with CTV, linear. Read the whole story
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by Karlene Lukovitz
Real-time impact and incrementality metrics across CTV and linear are now officially available through partnership with Innovid. NBCU also using Comscore's local currency. Read the whole story
by Wayne Friedman
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concrete data that Spanish-language TV consumers are 26% underrepresented, according to the latest … Read the whole story
by Karlene Lukovitz
While Netflix insists that subscriber losses will be temporary, its bundling partners are being told to brace for a reaction when it initially pulls … Read the whole story
by Sarah Mahoney
Norman de Greve says the retailer's AI-generated marketing writing is already better than some by its humans. Read the whole story
by Wayne Friedman
Strike-proof TV network programming is where ABC is headed this fall with virtually wall-to-wall unscripted TV programs and two TV scripted series in repeats … Read the whole story
by Wendy Davis
Amazon is asking a federal judge to throw out a lawsuit accusing the company of failing to comply with a New York City law … Read the whole story
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by Wendy Davis
California's Age-Appropriate Design Code "would do real harm to the First Amendment rights of minors and to news organizations," The New York Times Company … Read the whole story
by Wayne Friedman
Comcast CEO Brian Roberts believes it is "more likely" than not that Comcast will sell its 33% Hulu stake back to Disney next year. Read the whole story
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by Colin Kirkland
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effects" they make on the app's AR development platform, Effect House. The fund … Read the whole story
by Colin Kirkland
Select creators can grow and moderate their own communities with new features such as expanded visibility and member-reports. Read the whole story
by Laurie Sullivan
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald's that allows consumers to order products seen in films or … Read the whole story
by Robert Williams
The bundling of Disney+ and Hulu is seen as a way to increase the potential audience for advertisers. Read the whole story
by Laurie Sullivan
Apple through its App Store stopped more than $2 billion in unauthorized transactions in 2022 and rejected nearly 1.7 million app submissions for failing … Read the whole story
COMMENTARY
by Casey Soulies, Op-Ed Contributor
AI-generated content has the potential to reproduce or amplify biased, misleading, or inaccurate information. The search industry must develop new strategies and standards for … Read the whole story