"We have a long way to go to build scale in advertising," Netflix Co-CEO Ted Sarandos said at its first upfront today. Netflix touted … Read the whole story

Unskippable format to be offered only for buys of YouTube Select. Read the whole story

WBD is starting up an in-house, programmatic and direct deal-making platform called WBD Stream that will allow marketers to access digital video inventory from … Read the whole story

The company will use generative AI with support from large language models to automate advertising and ad-supported consumer services. Read the whole story

New findings from Pew Research Center reveal how adult Twitter users in the U.S. are using the platform since Musk took control in terms … Read the whole story

Google has defeated a privacy lawsuit brought by Chrome users who alleged the company wrongly harvested a trove of data about them -- including … Read the whole story

Creators can use the new "one-to-many messaging tool" to engage their fan base in one in-app space, allowing channel hosts to invite outside participants … Read the whole story

Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months. Read the whole story

The short answer is no. Sellers want higher reported ratings, while buyers want stability. Neither is conducive to better, more accurate audience measurement. I … Read the whole story

Being more intimate with the numbers helps marketers question why something works or does not, says Ally Financial paid search lead Nina Hassing. "Just … Read the whole story