Google plans to deprecate third-party cookies for 1% of Chrome users in Q1 2024 to support developers doing real-world experiments to evaluate preparedness and … Read the whole story

The updates include testing of "promotional ads" to make it easier for consumers to discover, manage and apply digital promotions to their online purchases … Read the whole story

Marketers are expected to spend $110 billion in 2023 on paid search advertising, and $29.69 on retail media search, according to a forecast from … Read the whole story

Cooperation is a must because the current streaming model is bad for consumers and unprofitable for platform owners, argues Warner Bros Discovery's CEO. Read the whole story

Although third-party data still dominates among 44%, 75% expect to migrate some or most of their targeting to cookie-free tactics this year. Read the whole story

Diesel Labs analysts wrote: "One factor complicating the [writer's] negotiations is understanding the true ROI [return on investment] of content, especially in a subscription … Read the whole story

The move comes shortly after Linda Yaccarino was named CEO of the social network. Read the whole story

Still, the CTV ad fraud rate was 0.6% for validation-protected campaigns globally. Read the whole story

A new report from NewsGuard now estimates there are 125 such sites operating with little or no human oversight, up from 49 when it … Read the whole story

The Supreme Court on Thursday ruled that terror victims can't proceed with a lawsuit alleging Twitter, Meta and Google aided and abetted terror attacks … Read the whole story

TikTok is continuing its investment in sports content by extending its partnership with the New York Yankees and the YES Network. Read the whole story

Twitter CEO Elon Musk has sent Microsoft CEO Satya Nadella a letter accusing the company of siphoning data for use in several products such … Read the whole story

The chief marketing application is behavioral segmentation, Sprout Social reports. Read the whole story

Near-total coverage of most NFL games would cost a consumer about $170 a month on average. Read the whole story

The CW has loaded up on unscripted as well as more scripted TV shows from non-U.S. sources for the new season to get the … Read the whole story

YouTube and YouTube TV seem to have found their footing with sports programming, the dominant major TV-video content that pulls in big advertising dollars. Read the whole story